What are the responsibilities and job description for the Sales Trainer position at BigIron?
At BigIron, great training fuels great sales. Our Sales Trainer leads the charge, building programs that sharpen skills, improve performance, and ensure every salesperson understands our tools, processes, and values. The Sales Trainer drives BigIron’s success by developing and delivering a comprehensive sales training program that strengthens the knowledge, skills, and performance of our sales employees and contractors. This role ensures the sales team fully understands BigIron’s processes, tools, and values while aligning with company goals.
The ideal candidate is an experienced sales professional—preferably with a background in agriculture or equipment sales—who understands rural markets and can translate that real-world experience into effective, relatable training.
Training Development & Delivery
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Design, implement, and manage the BigIron Sales Training Program to align with business objectives.
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Identify skill gaps and create targeted, engaging training content for sales teams.
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Deliver training virtually and in person on sales techniques, customer engagement, the auction process, and BigIron’s sales tools.
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Partner with subject matter experts and leadership to develop materials that reflect current agricultural and equipment market trends.
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Manage and maintain the Learning Management System (LMS) to track participation and results.
Sales Coaching & Field Support
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Provide one-on-one and group coaching to improve performance and reinforce training.
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Conduct ride-alongs and shadowing to provide real-world feedback and guidance.
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Collaborate with regional and sales leadership to identify and address development needs.
Onboarding & Development
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Lead onboarding for new hires, ensuring a quick ramp-up to productivity.
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Offer ongoing development programs for existing sales team members to enhance performance and retention.
Evaluation & Continuous Improvement
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Measure training effectiveness through feedback, performance metrics, and sales results.
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Refine training content and delivery methods to reflect evolving tools, technology, and market conditions.
Collaboration & Administration
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Work cross-functionally with Sales Leadership, HR, and Operations to ensure alignment with company strategies.
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Maintain accurate training records and manage priorities effectively.
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Uphold BigIron’s mission, vision, core values, and safety standards.
Qualifications & Skills
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Bachelor’s degree in Education, Human Resources, Business, Agriculture, or related field (or equivalent experience).
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5 years in Learning & Development or sales training.
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3 years of outside sales experience—agriculture or equipment industry preferred.
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Strong facilitation and presentation skills with proven success engaging large and small audiences.
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Solid understanding of adult learning principles and instructional design.
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Experience creating and delivering both in-person and online learning programs.
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Proficient with Microsoft Office and Learning Management Systems (LMS).
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Analytical mindset with the ability to measure and report on training effectiveness.
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Self-motivated, organized, and able to work independently.
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Must maintain a valid driver’s license and insurance; ability to travel up to 50%.
BECOME PART OF THE BIGIRON LEGACY
As a swiftly expanding auction company, we are growing into new verticals and geographies offering special opportunities for dynamic leaders. Our sales volume, growth and strategic objectives are quickly elevating our demand and need for exceptional, experienced, and driven candidates to partner with our executive leadership in our mission to succeed.
Working with us, you'll be challenged daily to improve yourself, and take on your position as if it was your own business. Our organization is seeking high-performance leaders that spark the entrepreneurial spirit in others and encourage them to live up to their true potential.
When you join our team, you're becoming part of a multi-generational legacy that strives to become the most recognized, customer-focused equipment, real estate, transportation, livestock, and collector car platform in the online auction industry.
Join us as we continue making waves in the industry. www.bigiron.com