Area Manager

You’re not the kind of leader who manages from behind a desk. You’re the one out in the field—coaching, problem solving, and celebrating wins with your team. As an Area Manager at Bigfoot Beverages, you’ll lead the charge in making sure our products look great, move fast, and keep our customers stocked, happy, and coming back for more.

You’ll oversee a talented crew of Delivery Drivers and Merchandisers, bringing out their best every day through hands-on training, accountability, and authentic leadership. You’ll keep the routes efficient, the execution sharp, and the standards sky-high. When something’s off—product, schedule, or service—you’re the one who steps in, solves it, and keeps us moving.

What "doing it right" looks like for our Area Manager 

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Lead, coach, and develop a high-performing team of Delivery Drivers and Merchandisers.

• Plan and manage daily routing to hit targets for hours, stops, and cases while maintaining labor efficiency.

• Route ride regularly — train in the field, build relationships, and model best practices in retail execution.

• Oversee merchandising standards, display quality, and the use of Point of Sale (POS) materials.

• Partner with Sales Managers on pricing, promotions, resets, and customer strategies.

• Build and maintain strong customer relationships through consistent visits and communication.

• Provide clear, motivational leadership — address performance issues, celebrate wins, and coach for growth.

• Ensure safety practices are followed in all operations and reinforce Bigfoot’s commitment to safe work environments.

• Collaborate cross-functionally with co-managers, sales, marketing, and the People & Impact team to align goals and support company initiatives.

Who You Are

• A hands-on leader who thrives in fast-paced, field-based environments.

• Skilled at building teams, balancing priorities, and managing processes efficiently.

• Confident in communication, with a coaching style that brings out the best in others.

• Detail-oriented and strategic — you see both the big picture and the daily wins.

• Driven by results, relationships, and representing Bigfoot Beverages with pride.

What You Bring

• Bachelor’s degree in Business, Marketing, or related field (or equivalent experience).

• Experience leading teams in sales, merchandising, or route delivery operations.

• CDL or ability to obtain one required.

• Beverage industry experience preferred.

• Strong computer skills (Microsoft Office Suite, VIP, and Margin Minder).

Bonus Points For

• Beverage, Grocery, or CPG distribution industry experience—knowing the ins and outs of the industry is always a plus!

What To Expect

• Schedule: Full-time, Monday through Friday with some weekend work as necessary. 40 plus hours weekly with additional hours based on daily need. This is an exempt level position.

• Travel: Occasional visits to other company locations (Bend, Eugene, Roseburg, Newport) and industry training events.

• Physical Requirements: This is an active leadership role — you’ll frequently walk, bend, lift (up to 75 lbs), and move product when needed.

As a member of our team, you'll also need to:

Employee must meet company standards for driving a company vehicle, pass a pre-employment drug screen and background check.

Change is the only constant:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.