Social Media Community Manager

Big Voice Communications is a small 20-year-old, women-owned agency and is seeking a dynamic Social Media Community Manager & Strategist to join our integrated PR/marketing team based in New Haven, Connecticut. The ideal candidate is a digital storyteller who understands social media trends, audience behavior and platform best practices. This role combines hands-on community management and content creation across multiple platforms with strategic paid social and search expertise. You’ll manage entire social media accounts from start to finish. This will include content ideation with account executives, creation, scheduling, engagement and performance analysis.  Also developing and executing paid campaigns that amplify reach and achieve measurable client objectives. From writing thumb-stopping captions to producing visually impactful posts and optimizing media performance, we need a multi-faceted Community Manager who thrives in fast-paced digital conversations and drives results. 

WHAT YOU WILL BE DOING 

Community Management & Content Creation: 

• Manage day-to-day activities across Instagram, LinkedIn, Facebook, X/Twitter, Bluesky, Reddit and other platforms for more than a dozen client accounts. Your work will breakdown as Community Management - 50%, Planning - 20%, Paid Media - 20%, Client Relations - 10% 
• Develop engaging video, copy, and photography assets that break through the noise and resonate with target audiences 
• Write compelling, thumb-stopping captions and text hooks that are brand-aligned 
• Adapt to and maintain distinct brand voices across multiple client accounts 
• Respond to audience comments, questions and DMs with empathy, accuracy and brand-appropriate tone 
• Foster positive and engaged online communities by tapping into culture and building authentic relationships 
• Monitor social media platforms for UGC, product feedback and relevant trends; seek opportunities to respond in real-time 
• Identify and facilitate influencer partners  

Strategic Planning & Analysis: 

• Ideate content across multiple platforms and contribute to team brainstorms, content plans, and execution 
• Stay ahead of platform innovations and trending content 
• Track and compile recurring questions, feedback, and trends to inform broader social strategy 
• Analyze social media performance across all platforms using key metrics 
• Define and track KPIs/success metrics monthly in collaboration with strategy and account teams 
• Provide monthly and quarterly performance reporting with data-backed insights and recommendations 
• Collaborate with account teams on post-launch content performance and engagement insights 
• Compile monitoring reports and provide social listening insights 

Paid Media Management: 

• Develop and execute paid social media campaigns across Meta (Facebook/Instagram), LinkedIn and X/Twitter 
• Create, implement and optimize Google Ads campaigns (Search, Display, Performance Max) 
• Manage campaign budgets and ensure cost-effective spending aligned with client goals 
• Conduct A/B testing on ad creative, copy, targeting and placements 
• Monitor campaign performance metrics and provide data-driven optimization recommendations 
• Create detailed campaign recaps with actionable insights and ROI analysis  
• Stay current on platform updates, ad formats and digital advertising best practices 

Collaboration & Client Relations: 

• Work with account teams to integrate organic and paid social strategies into client portfolios 
• Provide competitive analysis and recommend measurement frameworks for both organic engagement and paid performance 
• Participate in client meetings and present campaign results 
• Contribute to new business proposals with social media and paid advertising recommendations 

WHAT YOU NEED TO BE GREAT IN THIS ROLE 

Required: 

• Bachelor’s degree   in marketing, communications, journalism, advertising, or related field 
• 2 years of experience in social media community management with demonstrated success working across multiple social media platforms 
• Proven track record managing paid campaigns on Meta Business Suite, LinkedIn and Google Ads 
• Strong portfolio demonstrating both community engagement success and paid campaign results 
• Comfortable shifting tones between multiple brand accounts and adapting content to different platform voices 
• Copywriting experience with excellent writing and editing skills and strong grammar 
• Familiarity with AP style guide 
• Professional demeanor with an eye for the details 
• Ability to perform light design and basic video editing work 
• Active and fluent across all major social platforms with a passionate understanding of internet culture and social media trends 
• Natural communicator—quick-witted, empathetic, thoughtful and charismatic 
• Strong analytical skills with an ability to interpret data and translate insights into action 
• Ability to effectively organize and manage multiple tasks and projects simultaneously  
• Energetic and collaborative team player who can excel in a team environment as well as work independently 
• Resourceful and effective problem solver 
• Energized by fast-paced environments and constant digital conversation 
• Understanding that social media is 24/7; willing to work after hours or on weekends to support active campaigns, real-time events or community monitoring 

Technical Skills Required: 

• Hands-on experience with Meta Business Suite, Meta and LinkedIn Ads platforms 
• Proficiency with Google Ads (Search, Display, Performance Max) 
• Working knowledge of social media management tools (Hootsuite, social sprout) 
• Familiarity with analytics platforms (Google Analytics, native platform insights) 
• Knowledge of MS Office Suite and project management tools 
• General knowledge of graphic design tools (Canva, Adobe Suite) 

Preferred: 

• Agency experience 
• Experience managing brand or creator accounts (including personal projects) 
• Experience with social listening and sentiment analysis tools 
• Knowledge of SEO/SEM best practices 
• Understanding of CRM integration with social platforms 
• Familiarity with influencer marketing platforms 
• Bilingual (Spanish/English) a plus 

WORK ENVIRONMENT 

Small office environment located in New Haven, Connecticut with a friendly and supportive team who values work-life balance. 

WORK HOURS 

Generally normal business hours with flexible work hours considered. Some evening/weekend hours may be required during active campaigns, real-time events or community monitoring needs. 

TRAVEL DEMANDS 

Limited local travel and minimal air/train travel required (2-4 times a year). 

TO APPLY 

Please apply on LinkedIn or send resume and cover letter to info@bigvoicecomm.com; please include your name in the title of your resume and letter files. In your cover letter, please share examples of brands you’ve managed (organic or paid), a brief overview of successful paid campaigns you’ve led, and examples of content you’ve created that drove meaningful engagement. 

Big Voice Communications is committed to creating a dynamic work environment built on mutual respect where we don’t just accept difference—we celebrate it, support it, and thrive on it for the benefit of our employees, our work, and our community. We expect every team member to help cultivate an environment where everyone feels included and is afforded the respect and dignity they deserve. Our approach applies to every aspect of employment—from fair wages and growth opportunities to hiring, compensation, and performance decisions—all made fairly based on merit and qualifications. Big Voice Communications is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, citizenship status, marital status, disability, veteran status, or any other characteristic protected by law.