Social Media + Digital Coordinator

Big Slate Media is a Knoxville-based production company and ad agency. Founded in 2015, we help our partners create content that doesn’t suck by developing authentic, versatile, and forward-thinking visual stories. Artistry, ingenuity, authenticity — we challenge our clients to consider the meaning of these words as they apply to content strategy. We believe these three values lead to engaging and effective campaigns that connect audiences with brands and ultimately foster relationships poised to transcend transactions.

Our team works with major brands like Fox Sports, HGTV, Raising Canes, Mike’s Hard Lemonade, Clayton, Visit Knoxville, Blount Partnership, and many others. Sure, we work with some big brands, but the majority of our work is for small, community-based businesses and non-profit organizations just trying to move the needle or tell their story. Our team is growing, and we’re on the hunt for a Social Media Digital Coordinator — a highly creative and detail-oriented person to help us create (and place) content that doesn’t suck.

This role leads social media strategy and execution across multiple client accounts. From planning content calendars and writing posts to collaborating with designers and videographers, it’s all about bringing big ideas to life and making an impact for the brands we support. This role is perfect for someone who’s organized, creative, and confident managing multiple brands while keeping an eye on performance and strategy.

This is a full-time position working in our offices in Knoxville, Tennessee. Here is the list of responsibilities we need help with;

• Develop, implement, and manage social media strategy across multiple clients and our in-house accounts;
• Define the most important social media KPIs for each client and campaign and execute with those in mind;
• Work with designated Account Manager, Creative Director, Short-Form Content Creator, and the other teammates to create and refine content calendars for assigned accounts;
• Collaborate with production teams to produce content (video photo) including occasionally going on set to support;
• Design, write, and create social media posts;
• Manage customer brand engagement and interact on a brand’s behalf;
• Communicate with industry professionals and influencers via social media to create a strong network and build collaboration;
• Provide constructive feedback for campaigns and project deliverables;
• Continuously discover and implement new technologies and the industry’s best practices to maximize efficiency;
• Maintain required certifications and continued professional development;
• Manage content updates, design, creation, and execution of email newsletters for clients and internally;
• Strategize and implement boosting and influencer campaigns to help clients achieve their goals.

In addition, we may occasionally pull you into production to help with whatever roles you’ve been trained to assist in – usually, that means Production Assistant or something similar.

• Minimum one (1) year of experience in social media management with direct experience managing multiple brand accounts and brand voices;
• Meta Certification and/or demonstrable knowledge of Facebook, Instagram, TikTok, YouTube, LinkedIn, and other social media best practices;
• Understanding of SEO and web traffic metrics (Google Analytics Certs are a huge plus);
• Experience with conducting target audience and buyer persona research;
• Excellent understanding of industry benchmarks and KPIs;
• Advanced understanding of other industry tools like Canva, Loomley, Adobe Creative Cloud, Mac OS and Google Drive;
• Professional yet approachable demeanor with excellent written and verbal client-facing skills;
• Possess strong interpersonal skills like positivity, empathy, communication, problem-solving, responsibility, and dependability;

What’s in it for you?

• Competitive salary based on experience 
• 401k with a 4% company match
• Employee profit-sharing program
• Shared expenses for health, vision, and dental insurance
• Paid vacation 
• Just about every holiday we can take 
• Quarterly mental health day aimed at recharging your creative juices
• Paid continuing education and conferences
• Occasional travel for client shoots or events
• Opportunity to earn commission on leads you bring
• Availability of gear and studio space for personal use
• Relaxed, casual work environment
• Stamper and Stanley, the office dogs and the goodest boys around (or the “Best Boys” in the production world)

To apply, please send your resume, writing sample, and portfolio (if applicable) to careers@bigslatemedia.com with the subject line “(YOUR NAME) Social Media Digital Coordinator Applicant”.

Feel free to say hey and tell us a little about yourself and why you’re interested in the job (kinda an informal cover letter). Oh, and be sure to include a link to your favorite TikTok right now.