Position Summary

The Powersports Sales Manager is responsible for driving unit sales, maximizing front-end gross profit, and leading the sales team to consistently exceed dealership goals. This role oversees all showroom sales activity, including deal structuring, CRM accountability, inventory positioning, and customer experience.

This is a results-driven leadership position focused on performance, accountability, and profitability.

🔥 Key Responsibilities

Sales Performance & Leadership

• Lead and manage all Ride Specialists / Sales Associates
• Drive monthly unit sales targets and gross profit objectives
• Desk deals and ensure profitable deal structures
• Maintain control of pricing strategy and margin integrity
• Monitor and enforce daily sales activity and follow-up

CRM & Lead Management

• Oversee CRM (DP360) to ensure:
  • immediate lead response
  • proper follow-up cadence
  • appointment setting and show rates
• Hold team accountable for pipeline management and conversion

Customer Experience

• Ensure every customer receives a high-energy, professional buying experience
• Step in to TO customers, overcome objections, and close deals
• Maintain dealership reputation for:
  • transparency
  • speed
  • customer satisfaction

Inventory & Merchandising

• Collaborate with leadership to:
  • stock the right units
  • maintain inventory turn
• Ensure showroom and lot are:
  • clean
  • organized
  • sales-ready

Team Development & Training

• Train and coach sales staff on:
  • product knowledge
  • objection handling
  • closing techniques
• Conduct daily sales meetings and performance reviews
• Build a competitive, high-performance sales culture

Performance Metrics (KPIs)

Responsible for driving and tracking:

• Total units sold (monthly)
• Gross profit per unit
• Finance & warranty penetration
• Appointment set / show / close ratios
• Lead response time

💰 Compensation

• Base Salary: Competitive (DOE)
• Commission: Based on front-end gross and finance performance
• Volume Bonuses: Based on monthly unit sales

👉 Total Compensation Potential: $90,000 – $120,000

✅ Qualifications

Required

• 2 years of powersports, automotive, or high-volume retail sales experience
• Proven ability to:
  • close deals
  • manage gross profit
  • hit sales targets

Preferred

• Prior sales management experience
• CRM experience (DP360 preferred)
• Experience in:
  • F&I processes
  • deal structuring

🧠 Skills & Traits

• Strong closer and negotiator
• Competitive and results-driven
• High sense of urgency
• Leadership mindset with accountability
• Organized and detail-oriented

⚡ What Success Looks Like

• Consistently hitting or exceeding monthly sales goals
• Maintaining strong front-end gross margins
• Increasing F&I product penetration
• Building a motivated, accountable sales team
• Delivering an exceptional customer experience

Salary : $90,000 - $120,000