Motorcycle Sales Associate (Fit Specialist)

Description

Job Data

Job Title: Fit Specialist 

Department: Sales Department

Supervisor: Assistant Sales Manager 

Summary Description

Provide a prompt, dependable, high-quality experience to all customers in the motorcycle sales department. Ensure that customers are custom fitted to the motorcycle that meets their needs.

Key Results Areas

• Sales Department Operations
• Customer Service

Major Duties and Responsibilities

1. Sales Department Operations

• Use floor time effectively to meet customer needs and fit them to the appropriate motorcycle.
• Take customers on test rides (Demo Rides).
• Solicit all necessary information from the customers for steps 1 – 5 of the Sales Process (Greet; Probe; Sit-on; Presentation; Sit-down).
• Present the features & benefits of the dealership.
• Show each customer advantages of our store versus other competitors.
• Follow procedures to ensure timely and proper completion of showroom log entries in the CRM System.
• Maintain at least the minimum requirement of Traffic Log entries, Phone Calls and emails per month defined by the pay plan.
• Introduce customers to the Assistant Sales Manager (ASM).
• Introduce new customers to the F&I, Service, Parts, and General Merchandise departments and their personnel.

2. Customer Service

• Ensure the in-dealership experience is a positive one.
• Greet customers immediately, in a courteous and friendly manner.
• Handle telephone transactions quickly, and courteously.
• Practice a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.
• Conduct pre-delivery inspection prior to delivery to customer.
• Handle the motorcycle delivery process to customers. Ensure that they understand the fit and function of the motorcycle they purchase.
• Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”.
• Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).
• Contact customers using mailing lists, tickler files and personal follow-up to encourage additional sales and ensure customer satisfaction.
• Alert the ASM or the Sales Manager to handle customer complaints or concerns. 
• Attend training sessions to keep current with sales techniques and sales department issues.

3. Other Duties

• As Assigned

Supervisory Responsibilities

• None

Commitments

• Treat all employees and customers fairly, courteously, and with dignity.
• Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees GM and owner(s).
• Remain current with all Sales department training available by reviewing ProSell & P.A.C.E. tapes and attending seminars, workshops, and other related training programs assigned by the ASM or Sales Manager.
• Be prompt and available for flexible scheduling.
• Be honest and fair in all business dealings.
• Continually learn more about the products and services that the dealership sells. Stay current on motorcycle trends and selling features.

Requirements

Qualifications & Job Requirements:

• Bachelor’s Degree preferred, not required
• Passion for Harley-Davidson Motorcycles.
• Must have a current motorcycle license or have the desire to get one.
• Must have the ability to get along with a broad customer base.
• High energy level.
• Excellent communication skills.
• Knowledge and experience with Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.
• Must be able to work effectively with all areas of the dealership to maximize both the buying experience for the customer and the profitability of the dealership.

Physical Demands

• The noise level in the work environment is occasionally loud.
• Requires the ability to balance and push an 900 lb. motorcycle.
• Required to spend the majority of the day on your feet.

Working Conditions

• Is potentially exposed to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
• Occasionally, exposed to exhaust fumes or other airborne particles.