What are the responsibilities and job description for the Senior Digital PR Specialist position at Big Leap?
Senior Digital PR Specialist
Big Leap is growing our earned media services, and we’re looking for a Senior Digital PR Specialist to lead high-impact campaigns that drive real results.
In this role, you’ll own the strategy and execution of digital PR campaigns that earn media coverage, build high-authority backlinks, and support organic growth for our clients. You’ll pitch stories, collaborate across SEO and content teams, and find creative ways to tell brand stories that stand out. You’ll also help shape internal processes and contribute to the growth of Digital PR as a key offering at Big Leap.
This is an ideal position for someone who thrives on both the creative and technical sides of digital PR—and who’s ready to take ownership of their work while growing into a strategic leader.
What You’ll Do
- Plan and execute earned media campaigns that align with client SEO, content, and brand goals
- Research media targets, build outreach lists, and write compelling pitches and story angles
- Secure press coverage, podcast features, and other high-authority brand mentions
- Collaborate with SEO, content, paid media, and client success teams to integrate PR into full-funnel strategies
- Track and report on key metrics, including placements, backlinks, domain authority, and organic visibility
- Support the development of service materials like case studies, pitch decks, and campaign templates
- Contribute to influencer outreach and partnership strategies when applicable
- Stay on top of trends in media, search, and digital storytelling—including the evolving role of AI
- Share best practices, tools, and insights with peers and cross-functional collaborators
What We're Looking For
- 3 years of hands-on experience in digital PR
- A track record of earning media coverage, editorial links, or podcast placements
- Strong writing skills—you can craft a compelling pitch, subject line, or angle with ease
- Familiarity with SEO and PPC principles and how PR contributes to search visibility and brand authority
- Comfort working directly with clients and participating in strategy discussions
- Highly organized with the ability to manage multiple campaigns and timelines simultaneously
- Bonus: Experience with PR tools like Muck Rack, BuzzStream, or media databases
- Bonus: Exposure to influencer marketing, creator outreach, or integrated campaign work