Director of Marketing

Director of Marketing | Big Air USA

Irvine, CA (Hybrid, 2 days/week)

Full-Time

About Big Air USA

Big Air USA is one of the fastest-growing family entertainment brands in the country, bringing indoor adventure parks to communities nationwide. We're growing with purpose, and our corporate marketing team is ready to do the same!

The Role

We're looking for a Director of Marketing to lead all corporate and franchisee-facing marketing efforts for Big Air USA. You'll report directly to executive leadership and own marketing strategy across three fronts: new park launches, ongoing franchisee marketing support, and national brand efforts.

What You'll Do

• Manage the National Marketing & Promotions Fund, including budgeting, allocation across national campaigns and initiatives, and transparent reporting back to the franchisee network on how funds are used
• Track and report monthly to executive leadership on marketing performance across all marketing channels
• Serve as the senior marketing partner to a nationwide network of franchisees; advise on campaigns, sponsorships, and brand standards
• Own marketing strategy end-to-end for parks moving through development toward grand opening, including paid media, direct mail, local market activation, and other channels
• Manage national media and agency partnerships (e.g., radio/streaming ad partners, paid search/social vendors) and oversee multi-location paid advertising performance
• Own web and digital infrastructure across all locations (domains, hosting, site platforms)
• Update and maintain marketing training content and onboarding materials for franchisees and internal teams
• Partner with Operations and leadership on campaign adoption and crisis communications protocols
• Champion AI-assisted workflows across the marketing function
• Manage an internal marketing team supporting the above

What We're Looking For

• 7 years of marketing experience; multi-location, franchise, or family entertainment background preferred
• Experience managing external agency and media partnerships
• Comfortable owning budget, reporting to executive leadership, and being a visible face of the brand externally
• Crisis-ready; able to think clearly and communicate well under pressure when something goes awry
• Strong people-manager who can build and develop a team
• Fluent with paid media platforms (Google, Meta), CMS/web platforms, and marketing automation tools
• Genuinely excited about AI tools like Claude.ai and driving adoption across a team

Compensation & Perks

• Salary: $120,000-$140,000 depending on experience
• Flexible PTO
• 401(k)
• Hybrid schedule, based out of our Irvine, CA headquarters

Big Air USA is an equal opportunity employer committed to building an inclusive and diverse team.