Social Media Content Creator

Biena is a pioneer in healthy snacking, redefining how Americans snack with its award-winning line of plant-based snacks. Founded by a mom at her kitchen table in downtown Boston, Biena has grown into a national brand sold in over 15,000 stores — including Whole Foods Market, Target, and Kroger. Recognized as a "Best Healthy Snack" by Shape, Food Network, and Cooking Light, Biena is on a mission to move snacking beyond empty calories to real food packed with protein, fiber, good fats, and great taste — and it is naturally gluten free.

Biena's team culture is fun, fast-paced, and collaborative. If you want to have a real impact on how millions of Americans snack — and love creating scroll-stopping content — this role is for you.

Biena is looking for a Social Media Manager & Content Creator to bring the Biena brand and voice to life across social platforms. In this role you will be the creative engine behind Biena's social presence — leading content creation, shooting and editing short-form video, executing strategy, and growing a large, die-hard fan base.

This is a hands-on content creation role first and foremost. We are looking for someone with a sharpened skillset in social media videography, an obsessive eye for what performs on TikTok and Instagram Reels, and a passion for pushing creative boundaries. You will work directly with Biena's Head of Marketing and external agency partners to grow followers, build community engagement, and accelerate Biena's transformation into a social-first brand.

Your ideas and creations will directly shape the trajectory of the Biena brand. This is a self-starter role for someone who is creative, collaborative, and driven — and who thrives in a fast-paced, mission-driven environment.

Content Creation & Production

•       Concept, shoot, and edit a videos for TikTok and Instagram Reels — owning the full production process from idea to post

•       Manage creative asset development from concept to completion, including concepting, filming, editing, captioning, and publishing

•       Ideate and implement disruptive, platform-native social content to quickly build followers, reinforce brand positioning, and achieve brand objectives

•       Lead social copy across all platforms, maintaining a consistent, on-brand voice, tone, and messaging

•       Support the marketing team in creating visual graphics and other creative assets as needed

Strategy, Insights & Community

•       Accelerate Biena's transformation into a social-first brand, demonstrating vision for ways Biena can push boundaries, grab attention, and more deeply engage its target consumer

•       Translate performance data into actionable insights to continuously refine content strategy and maximize brand impact

•       Provide thought leadership on social trends and pop culture moments, identifying timely opportunities to insert the Biena brand into the conversation

•       Engage with Biena's communities on Instagram, TikTok, and LinkedIn, responding to comments and building authentic connections

•       Maintain the brand calendar, content planning and organization

•       3–5 years of experience in social media, content creation, or digital marketing, ideally at a consumer brand

•       Proven, hands-on track record creating high-performing TikToks and Instagram Reels — including concepting, filming, and editing (portfolio/examples required)

•       A natural videographer and visual storyteller who can transform everyday snack moments into compelling, scroll-stopping content

•       Deep familiarity with platform-native trends on TikTok and Instagram; you understand what makes content feel authentic vs. overly produced

•       Highly motivated, collaborative, and a driven self-starter who thrives in a fast-paced environment

•       Passionate about the future of social media, cultural trends, and shifting audience behaviors

•       Excellent communication, copywriting, project management, and organizational skills

•       Experience creating graphics using Canva or similar tools; graphic design skills are a strong bonus

•       Experience with food-related content creation and comfort filming in a variety of settings

•       Passion for healthy eating, natural foods, food trends, and/or an active lifestyle

•       Ability to travel for work-related events and to work on-site at Biena HQ 3 days per week

Please submit the following with your application:

•       Cover letter

•       Portfolio or examples of short-form video content (TikTok / Reels) that demonstrate your ability to shoot, edit, and produce compelling, socially-native content

•       Competitive salary commensurate with experience

•       Healthcare & dental benefits

•       401(k)

•       Paid time off

•       A collaborative, fun, mission-driven team

•       Unlimited Biena Snacks