Divisional Sales Director

Join our DYNAMIC team at Bickford Senior Living as a Divisional Sales Director! The Divisional Sales Director is responsible for driving occupancy and census growth across an assigned region by owning sales performance and ensuring disciplined execution of Bickford’s sales strategy. This role partners closely with Executive Directors, Divisional leadership, and Family Advocates (FAs) to deliver measurable results aligned with Bickford’s Balanced Scorecard. While not a direct supervisor, this role operates with clear accountability for Divisional sales outcomes, influencing performance and reinforcing expectations that drive both results (49%) and behaviors aligned with Bickford’s Core Values (51%).

This position offers a full suite of benefits options that vary based on employment status. Some of the benefits include, but are not limited to:

• Full-time employees are eligible for all benefits (medical, dental, vision, and voluntary products)
• Bonus Opportunities!
• Part-time employees (29 or fewer hours per week) are eligible for Voluntary Life, Voluntary Short-Term Disability,
• Benefits start the 1st of the month following 30 days of employment!
• Benefits start on the 1st of the month following 30 days of employment
• Prescription savings plans
• All employees are eligible for 401(k) with employer match
• Pay available daily
  
  
  

"There is no higher calling, no greater purpose than a caregiver. Somehow, we’ve come to believe that caregiving is just for some of us and not all. Yet, at our core, we are all made to love, connect, to extend ourselves in service to others. The question is… do we have the will to love, do what it takes, and risk ourselves in caring, even when the burden is great? In times of happiness and sadness, we are that caregiver” - www.bickfordseniorliving.com/caregivers-manifesto

Responsibilities & Qualifications

Responsibilities:

Ownership of Occupancy & Sales Outcomes

• Own Divisional occupancy performance and census growth across all assigned branches.
• Drive accountability to occupancy targets as outlined in the Balanced Scorecard.
• Identify performance gaps and take immediate action to improve inquiry generation, tours, and move-ins.
• Ensure consistent focus on conversion at every stage of the sales funnel.
  
  
  

Balanced Scorecard Execution (49/51)

• Reinforce 49% results (performance metrics) and 51% behaviors (Core Values).
• Partner with Executive Directors to ensure FAs deliver both results and behaviors.
• Utilize sales performance data in assessments and performance conversations.
  
  
  

Data-Driven Sales Performance

• Monitor inquiries, tours, conversions, and occupancy targets.
• Translate data into actionable strategies.
• Identify trends and adjust strategy in real time.
  
  
  

Family Advocate (FA) Effectiveness

• Drive accountability for follow-up, CRM usage, and relationship-based selling.
• Reinforce expectations that FAs drive occupancy outcomes.
  
  
  

Sales Strategy & Market Growth

• Develop Divisional strategies to increase market share.
• Strengthen referral pipelines and outreach efforts.
• Evaluate competitive positioning.
  
  
  

Branch & Divisional Partnership

• Align sales with operational readiness and resident experience.
• Collaborate on high-impact initiatives.
• Support marketing events and campaigns.
  
  
  

Performance Accountability & Influence

• Drive a culture of accountability and urgency.
• Influence performance without direct authority.
• Lead improvement efforts in underperforming areas.
  
  
  

Qualifications:

Education

• Bachelor’s degree preferred.
  
  
  

Experience

• 5 years of senior living sales experience required.
  
  
  

Knowledge, Skills, And Abilities

• Strong understanding of senior living sales processes.
• Ability to connect activity to financial outcomes.
• Strong analytical and communication skills.
• Ability to travel within the region.
  
  
  

Working Conditions

• Frequent travel required.
• Occasional evenings/weekends for events.
• A valid driver’s license and a driving record that is consistent with Bickford’s insurance carrier guidelines is required for this position.
  
  
  

ABOUT BICKFORD SENIOR LIVING:

Bickford Senior Living is a community of caregivers who are dedicated to doing whatever it takes to enrich our resident’s happiness. Founded in 1991 in Olathe, Kansas, by the Eby Family. Mary Bickford, the matriarch of the family, was the first resident of a Bickford Branch and our namesake. That location became the start of a tradition of caring that has extended to over 50 locations in 7 states. Although Bickford Senior Living has grown in size… we pride ourselves in the family environment that is the foundation on which Bickford has served thousands of residents and employees throughout the years.

www.bickfordseniorliving.com/our-story

At Bickford, you will…

Make a Difference Every Day

We are passionate about our mission — to champion quality of life for all seniors. We deliver high-quality care with a personal touch and encourage our residents to enjoy life to the fullest.

Be Part of a Uniquely Supportive Community

The care-focused environment we create for residents extends to our team members. We offer programs, rewards, and benefits to help you live your best.

Ignite Your Potential

We believe potential has no limits. We offer best-in-class leadership development programs designed to grow our leaders. We are committed to helping our team members achieve their career goals.