What are the responsibilities and job description for the Luxury Fashion Public Relations and Marketing Internship position at Bibhu Mohapatra?
Company Description Bibhu Mohapatra is a luxury fashion designer known for cool, edgy, high-style ready-to-wear and haute couture collections. Trained at the Fashion Institute of Technology in New York, Bibhu quickly gained recognition, including the Critic’s Award for Best Evening Wear Designer of the Year. As Design Director at J. Mendel, he helped transform the brand into a sought-after luxury label, dressing high-profile clients such as Angelina Jolie, Cate Blanchett, and Sienna Miller. Since launching his own label after Spring 2008, his collections have received consistent critical praise and international attention. The studio offers an immersive environment for learning about high-end fashion design, brand building, and luxury market positioning.
Role Description This Luxury Fashion Public Relations and Marketing Internship is an on-site role based in New York, NY. The intern will support day-to-day PR and marketing activities, including assisting with press outreach, sample trafficking, and maintaining media lists and influencer databases. Responsibilities include helping prepare lookbooks and marketing materials, organizing content for social media and digital platforms, and coordinating with stylists, showrooms, and partners for events, shoots, and red-carpet placements. The intern will help with showroom organization, assist during appointments and presentations, and track press coverage and marketing performance. This internship role offers hands-on experience in luxury fashion PR and marketing, with exposure to the full lifecycle of brand communication and promotion.
Qualifications
- Strong interest and foundational knowledge in Fashion, Fashion Design, and Fashion Styling.
- Skills in Marketing and understanding of branding, social media, and content promotion in the fashion industry.
- Sales awareness, including comfort with client-facing interactions, showroom support, and relationship building.
- Excellent written and verbal communication skills, with attention to detail and professionalism in all external communications.
- Organizational and time-management skills, with the ability to handle multiple tasks in a fast-paced studio environment.
- Proficiency with basic office software and social media platforms; experience with design or layout tools (e.g., Adobe Creative Suite, Canva) is a plus.
- Coursework or prior internship experience in fashion, marketing, communications, PR, or a related field is preferred.
- Ability to work on-site in New York, NY, collaborate with a small team, and maintain discretion with sensitive information.