Luxury Fashion Public Relations and Marketing Internship

Bibhu Mohapatra, a distinguished New York-based luxury women's wear fashion brand specializing in custom couture and ready-to-wear, is currently seeking motivated individuals for full and part-time Public Relations and Marketing Intern positions (3-5 days a week). This presents an exceptional opportunity to gain hands-on experience in the fashion industry within a dynamic and creative company. Interns will report directly to the PR and Marketing Coordinator.

Responsibilities:

• Organize extensive archive collection inventory, maintain in-store samples, and manage daily sample trafficking.
• Conduct daily outreach to stylists for dressing celebrities and VIPs. This includes researching up-and-coming celebrities and stylists to extend brand visibility.
• Execute daily editorial and press outreach to secure brand press coverage. Constantly update Brand Deck with the latest press and collaborations.
• Track and clip media coverage of the brand.
• Create lookbooks, private client pricing sheets, mood boards, and sample loan forms.
• Draft press releases and copy for marketing purposes.
• Schedule private clients, VIPs, etc.
• Handle phone and email inquiries and assist walk-in customers.
• Assist with fittings and packing garments.
• Update and maintain contact databases pre and post-NYFW.
• Facilitate sample drop-off/pick-up.
• Ideate, plan, and create visual content for social media efforts, including content creation for brand collaborations.
• Assist with New York Fashion Week preparation and provide support pre and post-shows. This includes but is not limited to scheduling and assisting during style outs, model casting, rehearsals, venue setup, and photoshoots.
• Collaborate on various brand collaboration projects.

Requirements:

• Availability to work at least 3-5 days a week; minimum required internship hours weekly: 24 hours.
• Unpaid internship, but academic credit is offered if required.
• Strong attention to detail and organizational skills.
• Proficient in research and analytical skills.
• Proactive and able to multitask to help the team where necessary.
• Exceptional verbal and written communication skills with a pleasant demeanor.
• Ability to work in a collaborative environment and a strong willingness to learn from superiors.

Qualifications:

• Prior experience in Fashion PR and Marketing preferred, but not required.
• Strong computer skills in Microsoft, G-Suite, Canva, and Adobe Suite (Photoshop, Illustrator, and Lightroom).
• Knowledge of design layouts and copywriting.
• Ability to create visually appealing content for the brand.

This internship provides a unique opportunity to immerse yourself in the world of luxury fashion, contribute to exciting projects, and enhance your skills in a fast-paced and creative environment. Ready to gain hands-on experience in a creative and dynamic environment? Apply now to be part of our exciting journey!

Note: The application process is competitive, and only selected candidates will be contacted for in-person interviews.