What are the responsibilities and job description for the Marketing Campaign Specialist position at Biamp Systems LLC?
Please note that we are not currently accepting resumes or additional suppor from talent agencies or third-party sources. Any resumes received from these sources will be considered unsolicited. We value integrity and clear communication with our partners, and appreciate your understanding in this matter. The role, at a glance: The Marketing Campaign Specialist is responsible for the setup and deployment of campaigns using marketing automation software, including, but not limited to, email communications, webinar programs, and paid media campaigns. They will play a key role in the planning, execution, and optimization of integrated marketing campaigns that drive awareness, generate qualified leads, and support revenue growth. A member of the digital marketing team, this person is also responsible for some website updates, database management/segmentation, marketing program development (nurture programs, event registration programs, etc.), and lead routing. They collaborate and coordinate campaigns for numerous stakeholders across sales, marketing, and other departments and provide them with excellent customer service. This position requires a detail-oriented marketer with strong organizational skills, an analytical mindset, and experience with marketing automation, digital advertising, and cross-channel campaign execution, plus excellent attention to detail to ensure emails and other communications are on-brand and error-free. Clear written and verbal communication skills and a willingness to learn in a fast- paced environment are a must. How you'll contribute: Build, segment, and deploy campaigns using marketing automation platforms (Marketo or HubSpot preferred) Support multi-channel marketing campaigns (email, paid media, social media, website, events, and webinars) to support product launches, promotions, and brand initiatives Be a marketing automation power user and a go-to resource for the company and department Collaborate with marketing or sales representatives to develop on-demand campaigns and ensure timely execution Help create forms, landing pages, and other web content Monitor and analyze campaign performance, providing actionable insights to improve effectiveness and ROI Routinely perform database cleanup and smart list management Ensure campaigns align with Biamp’s brand guidelines, voice, and overall go-to-market strategy Support demand generation initiatives, including lead nurturing, scoring, and routing Stay up to date on digital marketing trends and identify opportunities to test and implement new tactics Respond to sales inquiries and marketing support tickets to ensure excellent marketing service support Write content for emails, landing pages, etc as assigned Moderate company-sponsored webinars as assigned A successful candidate should have: 2-4 years prior marketing, marketing communications, customer marketing, or marketing programs experience; tech experience is a plus Experience with CRM systems, marketing automation, digital advertising platforms, and webcast platforms; prior knowledge of Marketo and/or Dynamics CRM is a plus Excellent written and verbal communication skills with attention to detail Analytical skills with proficiency in campaign reporting, dashboards, and performance optimization Excellent time management and organizational skills with the ability to manage multiple deadline-driven projects Desire to learn new processes and optimize existing ones Flexible, friendly, and solution-oriented Ability to collaborate across departments and work in a fast-paced, global environment Work Environment: Office environment Minimal travel What we offer: Medical, Dental, and Vision 3 weeks annual PTO and 9 paid holidays 401(k) matching Employer-paid base life insurance, short, and long-term disability Health savings accounts (with Biamp contribution) and flexible spending accounts Tuition reimbursement Charitable donation matching Discretionary company achievement bonus Referral bonuses Who is Biamp? We make the world’s most extraordinary audio and video solutions. For over 40 years, Biamp has created and innovated professional audiovisual solutions that enable great communication. From the smallest of rooms to the largest of venues, we empower true human connection in every space. As we grow to meet our customers’ needs and evolve to address the challenges of tomorrow, one guiding principle remains the same: Biamp connects people through extraordinary audiovisual experiences. About our company: At Biamp, we believe the employment relationship should be reciprocal. We want you to love your job, and we want your expertise and knowledge to help drive our business forward. We champion a supportive and dynamic environment filled with passionate people who choose continuous improvement over perfection. We insist on clear, explicit decision making, believe in taking calculated risks, and celebrate tough decisions even when they don’t succeed. We look for people who desire the best from themselves and encourage the same from their coworkers. Our commitment to one another and to the common goal is the most consistent reliable path to recurring success for all of us. We make the world’s most extraordinary audio and video solutions. For over 40 years, Biamp has created and innovated professional audiovisual solutions that enable great communication. From the smallest of rooms to the largest of venues, we empower true human connection in every space. As we grow to meet our customers’ needs and evolve to address the challenges of tomorrow, one guiding principle remains the same: Biamp connects people through extraordinary audiovisual experiences.
