Head of Marketing/CMO

Bettinardi Golf is one of the most revered names in premium golf equipment — a brand built on obsessive craftsmanship, American manufacturing, and a cult following among the world's best putters. We're looking for a Head of Marketing who understands what it means to market a genuine luxury performance product, and who can scale that story without ever diluting it.

What you'll own

1. Set and execute the global brand strategy — defining how Bettinardi is positioned, perceived, and prioritized across all channels and markets, including DTC, wholesale, and international.
2. Lead all marketing functions including digital, social, email, content, paid media, PR, and ambassadors
3. Own the product launch go-to-market calendar in partnership with product design and sales leadership
4. Build and mentor a high-performing marketing team; evaluate agency and vendor relationships
5. Develop and manage the full marketing budget with a focus on ROI and brand equity growth
6. Drive DTC marketing strategies and conversion optimization
7. Expand brand presence internationally, with particular focus on Asia and Europe — key markets for premium golf
8. Work closer with domestic sales team, to expand brand story telling at the top country clubs and golf clubs in the United States.
9. Oversee content creation that reflects the artistry and precision at the core of the Bettinardi brand
10. Monitor competitive landscape and emerging trends across golf, luxury, and lifestyle categories

What we're looking for

1. 8-10 years of marketing leadership experience, with a background in golf, or premium sports, luxury goods, and performance equipment
2. Proven track record of building brands with passionate, community-driven audiences
3. Understanding of the golf industry — the culture, the buying cycle, the Tour ecosystem, and the collector mindset
4. Equal fluency in brand storytelling and performance marketing; you think in both feelings and metrics
5. Experience leading and scaling a direct-to-consumer digital business
6. Strong creative instincts with the ability to protect brand integrity under commercial pressure
7. Skilled at working cross-functionally with product, sales, and operations teams
8. Excellent communicator — overseeing copy that resonates with the consumer
9. Experience in international market development is a strong plus

Who you are

You're a golfer or a genuine luxury goods enthusiast who gets what it means when someone says "it's made in America." You understand that Bettinardi customers aren't just buying a putter — they're buying into a craft tradition, a family story, and a standard of excellence that very few brands in any category can match. You protect brand equity like it's your own, and you find ways to grow without ever going generic. Getting new people into the brand excites you.

Why Bettinardi

1. A brand with genuine heritage, authenticity, and a devoted global fan base, that has grown double digits every year the last 10 years
2. Creative freedom to shape the marketing function at an inflection point in the company's growth
3. Close collaboration with President Sam Bettinardi, and a leadership team that respects craft as much as commerce
4. Competitive executive compensation

Compensation:

Salary: Six Figures