What are the responsibilities and job description for the Content Marketing Manager position at Bettinardi Golf?
Job Description
As the Content Marketing Manager for Bettinardi Golf, it will be your responsibility to execute daily social media activities, stay up-to-date on the latest trends in digital marketing, and work closely with our internal creative team to support our marketing objectives & other E-commerce and email special projects.
Tasks include social media, email marketing, blogging, strategizing, and working closely with the E-commerce and Creative teams to plan, develop and execute creative ideas that drive the Bettinardi brand to success.
Responsibilities:
- Create content for Twitter, Facebook, Instagram, Linkedin, and TikTok to build brand awareness, generate traffic, and increase engagement.
- Use customer insights and platform best practices to ideate, direct and edit short-form video content to be used across TikTok and Reels.
- Oversee all Email Marketing through Klaviyo, including copy, imagery, and proper links to all campaigns, resizing images and editing photos as needed.
- Utilize Adobe Photoshop to edit content, resize images, and apply text and graphic elements to photos
- Oversee all Tour Dept content, including social media & website presence, overseeing new content ideas and all marketing operations for the department, including weekly posts, tee times, updating player bios, and more.
- Oversee all Bettinardi Hive content, including social media, overseeing new content ideas and various marketing activations for the store, including managing content schedules, taking photos, and visiting the store
- Handle the day-to-day engagement with our following, responding to all comments, DMs, and any customer service issues that come up via our social media channels.
- Cultivate relationships with influencers, bloggers, and product reviewers in the golfing sports industry.
- Create and organize press materials, samples, and assets for media and PR events
- Collect and strategize utilization of user-generated content for all social channels.
- Manage company blogs. Keep all blog content current and up-to-date with special attention to branded channels and build a plan to create consistent and relevant content.
- Work with content management systems for various brand partnerships, following all brand guidelines necessary for our collaborations.
- Assist with copywriting where needed, including but not limited to product descriptions, social media captions, blogs, launch descriptions, press releases, and more.
- Stay on top of trends in social media and the golfing industry.
*MUST BE ABLE TO SHOW A PORTFOLIO WITH PREVIOUS CONTENT WORK.
POSITION REQUIREMENTS:
- Minimum 3-5 years of digital/content management experience.
- Must have experience with Adobe Photoshop and graphic design
- Experience with Klaviyo, Sprout Social, InDesign, or Trello a plus.
- Experience in photography and videography is a plus.
- Strong writing experience and verbal communication skills.
- Goal-oriented, organized, self-motivated, and creative.
- Strong attention to detail and the ability to work effectively on a cross-functional team.
Experience in golf is highly preferred.
