What are the responsibilities and job description for the Marketing Specialist position at Better Trucks?
Better Trucks is one of the fastest-growing regional last-mile carriers in the nation, and we’re just getting started.
We partner with the world’s leading retailers, eCommerce firms, and fulfillment centers to deliver parcels to over 50% of the country in under two days. As a technology-first organization, we are redefining the last-mile delivery landscape with an advanced, purpose-built technology stack that drives efficiency, accuracy, and an unparalleled customer experience.
We are looking for a marketing specialist to join our team and take charge of creating and executing impactful marketing strategies.
This role offers the opportunity to shape the voice of a fast-growing brand, build campaigns that resonate with our audience, and contribute directly to our business growth.
Successful candidates bring a positive attitude, high energy, and curiosity to the role, combined with strong account leadership, strategic thinking, and an innate drive to excel.
Key Responsibilities
- Work with our agency to develop and execute marketing strategies to elevate brand awareness and drive lead generation across target markets.
- Plan and manage multi-channel campaigns, including digital, content, email, social media, and events.
- Collaborate with sales and product teams to create compelling content and materials that support customer acquisition and retention efforts.
- Analyze campaign performance and provide actionable insights to optimize ROI and effectiveness.
- Help manage the company’s digital presence, including website updates, SEO, and paid advertising initiatives.
- Help coordinate PR efforts, including press releases, media outreach, and industry partnerships.
- Stay ahead of industry trends and competitor activity to identify opportunities for differentiation.
Qualifications
- 3-5 years of experience in marketing, preferably in logistics, transportation, or technology sectors.
- Proven success in designing and executing multi-channel marketing campaigns.
- Exceptional writing and storytelling skills, with a portfolio of impactful content.
- Proficiency with marketing tools, including CRM, email automation, and analytics platforms.
- Strong analytical mindset and data-driven decision-making abilities.
- Ability to thrive in a fast-paced, high-growth environment and manage multiple projects simultaneously.
- Creative, innovative, and strategic thinker with a results-oriented approach.
What We Offer
- Competitive salary with performance-based incentives.
- Equity opportunities in a fast-growing company.
- Comprehensive benefits package (healthcare, 401(k), etc.).
- A chance to shape the future of marketing for a transformative brand in last-mile logistics.
Join Us
The coming years will be pivotal for Better Trucks as we continue to scale and redefine last-mile delivery. If you’re a driven, creative marketer who’s ready to make an impact, we’d love to hear from you. Apply today.