What are the responsibilities and job description for the Digital Advertising Strategist position at Better Business Bureau Serving Northern Indiana?
**Job Purpose**
The primary focus of this role is to develop, manage, and optimize the Better Business Bureaus digital advertising programs and products with a professional, results-oriented approach. This position plays a key role in upholding our brand integrity across digital platforms, producing compelling ad creative for Google Ads and other channels, and maintaining BBB-related websites, including landing page creation. As part of a collaborative and mission-driven team, this role contributes to a culture of innovation, excellence, and trustensuring our digital presence reflects the values we promote in the marketplace.
**Key Responsibilities**
**Advertising and Campaign Oversight**
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
This job operates in a clerical office setting. This role routinely uses standard office equipment such as computers, phone, photocopiers/scanners, filling cabinets, calculators, and fax machines. The position requires manual dexterity, the ability to lift files and open filing cabinets. The employee is required to stand, walk, sit, reach with hands and arms; climb or balance; and stoop, kneel, and crouch.
The employee must be able to occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vision, and the ability to adjust focus.
The noise level in the work environment is usually moderate.
*This job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.*
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The primary focus of this role is to develop, manage, and optimize the Better Business Bureaus digital advertising programs and products with a professional, results-oriented approach. This position plays a key role in upholding our brand integrity across digital platforms, producing compelling ad creative for Google Ads and other channels, and maintaining BBB-related websites, including landing page creation. As part of a collaborative and mission-driven team, this role contributes to a culture of innovation, excellence, and trustensuring our digital presence reflects the values we promote in the marketplace.
**Key Responsibilities**
**Advertising and Campaign Oversight**
- Take lead responsibility for delivering BBBs digital advertising products across multiple platforms, ensuring timely and accurate campaign execution.
- Coordinate with Sales, Account Management, and Retention teams to execute directory and digital ad placements for Accredited Businesses.
- Manage and optimize digital ad platforms including Google Ads, Facebook Ads, and Google Ad Manager (GAM).
- Create, manage, and continuously improve paid search and social campaigns (Google, Facebook, etc.).
- Design and test creative assets (static, video, responsive ads) for Google Ads and other channels.
- Produce, edit, and repurpose video content for use across social media, digital advertising campaigns, and BBB platforms.
- Collaborate with internal teams to script, shoot, and edit videos that support marketing initiatives, brand storytelling, and campaign messaging.
- Ensure all video content aligns with brand guidelines and is optimized for various formats and platforms (e.g., web, social, YouTube).
- Develop, maintain, and manage BBB AEM pages, landing pages, and campaign-specific web assets.
- Ensure websites are responsive, user-friendly, and optimized for SEO and performance.
- Track lead generation performance and deliver lead data to Sales and Inbound Management teams.
- Monitor campaign KPIs (CPC, CTR, conversions) and make data-driven adjustments to maximize ROI.
- Stay current with emerging trends and platform updates to enhance performance and compliance.
- Partner with the Marketing and Retention teams to promote BBB programs and events through internal and external channels.
- Develop and deploy email marketing campaigns using approved platforms.
- Support Non-Dues Revenue and Member Services with campaign assets, reporting, and communication tools.
- Serve as a point of contact for CRM-related advertising issues.
- Develop marketing collateral and email templates for internal and external use.
- Help evolve BBBs advertising product offerings by analyzing performance and market demand.
- Google Search, Display, and Video certifications required.
- Proficient in Google Analytics (GA4) and/or Adobe Analytics.
- Associates degree in Marketing, Advertising, Web Development, or related field.
- 3 years of experience managing digital media campaigns, including paid search, social media, and display.
- Demonstrated experience building and managing websites (WordPress or similar platforms preferred).
- Strong design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, etc.).
- Experience with streaming ad platforms and video creative production is a plus.
- Highly organized, dependable, and self-motivated with excellent verbal and written communication skills.
- Strong attention to detail a must, excellent time-management skills with the ability to manage ultiple projects simultaneously.
- Comfortable working independently and cross-functionally within a collaborative team environment.
- Proficient in Microsoft Office Suite (Outlook, Excel, PowerPoint, Word, Teams, One Drive, etc.).
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
This job operates in a clerical office setting. This role routinely uses standard office equipment such as computers, phone, photocopiers/scanners, filling cabinets, calculators, and fax machines. The position requires manual dexterity, the ability to lift files and open filing cabinets. The employee is required to stand, walk, sit, reach with hands and arms; climb or balance; and stoop, kneel, and crouch.
The employee must be able to occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vision, and the ability to adjust focus.
The noise level in the work environment is usually moderate.
*This job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.*
- PLEASE NOTE:** The selected candidate for this position will be expected to support the BBB mission of becoming the leader in advancing marketplace trust across the 23 counties of Northern Indiana. Are you ready to uphold our eight standards of trust: build trust, advertise honestly, tell the truth, be transparent, honor promises, take responsibility, safeguard privacy, and embody integrity?
- Setting standards for marketplace trust
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- Encouraging and supporting best practices by engaging with and educating consumers and businesses
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- Celebrating marketplace role models
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- Calling out and addressing substandard marketplace behavior
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- Creating a community of trustworthy businesses and charities