Director of Content

About Us

At Better Being we empower and inspire individuals to feel better and live healthier lives by providing the most trustworthy, pure, and innovative natural wellness solutions. If you thrive in a challenging work environment, surrounded by incredible team members who will help you grow and do your best work, Better Being is the right place for you. Come build with us and be part of an award-winning company that’s helping create meaningful and lasting change in the healthcare industry.

Job Summary

Better Being Co. is looking for a Director of Content to lead our content strategy and oversee a team of copywriters. The ideal candidate will have a strong background in content creation, digital marketing, and team management. As the Content Director, you will be responsible for developing and executing content plans that align with multiple brand's visions and goals.

Essential Functions

• Content Strategy: Develop and implement a comprehensive content strategy that supports marketing objectives and enhances brand awareness.
• Team Leadership: Manage and mentor a team of copywriters, providing guidance, feedback and support to ensure high-quality content production.
• Content Creation: Oversee the creation of engaging, informative, and persuasive content for various platforms, including websites, blogs, social media, email campaigns, and marketing campaigns.
• SEO Optimization: Ensure all content is optimized for search engines to improve organic traffic and search rankings.
• Brand Consistency: Maintain a consistent brand voice and style across multiple brands, ensuring all content aligns with that brand's demographics and messaging.
• Performance Analysis: Monitor and analyze content performance metrics, using insights to refine strategies and improve results.
• Collaboration: Work closely with brand, product development, and design teams to ensure cohesive and effective content and campaigns.
• Industry Trends: Stay updated on industry trends, competitor activities, and best practices to keep our content strategy innovative and competitive.

Additional Responsibilities

• Support of and involvement in company, department, and/or safety policies, procedures, programs and activities.
• Maintenance of a clean and orderly work area.

Job Qualifications

• Bachelor’s degree in Marketing, Communications, English or related discipline
• 4-5 years managaing writing and editing content teams
• Hands-on experience planning and executing a content strategy for web and digital
• Professional experience in proofing, editing, publishing and writing
• Strong knowledge of Office Suite including, Excel, Power Point, Outlook, etc.
• A proven blend of editorial and storytelling skills, including short-form (copywriting) and long-form (digital magazines, articles, and blog posts)
• Strong ability to translate complex concepts into clear, concise, copy. Proofing and editing work to ensure high editorial standards are met across all content outputs

Physical Requirements

• While performing the duties of this job, the employee is occasionally required to stand, walk, sit, talk and hear.
• Employee must exert up to 30 lbs. of force occasionally, and/or up to 10 lbs. of force frequently, and/or a negligible amount of force constantly to move objects.
• Specific vision abilities required by this job include near acuity, far acuity, depth perception, accommodation, color vision, and field of vision.

Our Benefits:

Join our team and enjoy a comprehensive package of competitive benefits and perks designed to support your well-being and professional growth. Our offerings include:

• Access to our Employee Health Clinic for your medical needs.
• Comprehensive Medical, Dental, and Vision Insurance coverage.
• Participation in our Family First Program, emphasizing work-life balance.
• 401(K) plan with generous employer match to help you plan for the future.
• Educational Reimbursement opportunities to support your continued learning and development.
• Wellness Incentives to promote a healthy lifestyle.
• Substantial product discounts, because we value our team members as customers too.
• Generous Paid Time Off and Paid Holidays, ensuring you have time to rest and recharge.

For more information, check out our website Better Being Careers and join us in experiencing a workplace where your well-being and success are our top priorities.

This description is not intended to be an exhaustive list of responsibilities and qualifications. The position, duties, and qualifications are subject to change at any time.

We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.