Product Marketing Manager

ROLE SUMMARY

We are seeking an experienced and strategic-minded Product Marketing to lead the go-to-market strategy, positioning, and promotion of our Perimeter Security Solutions products in the market, including customized solutions for educational institutions, Energy sectors, Data centers, and other sectors. This role will be instrumental in translating technical product features into customer-centric value propositions, driving demand generation, and expanding market share through effective collaboration with cross-functional global teams.

The goal is to enhance product visibility, increase market share, and drive revenue growth through strategic marketing initiatives.

This position reports to: VP of Sales & Marketing

KEY RESPONSIBILITIES (JOB PURPOSE AND OBJECTIVES)

Strategic Product Marketing & Planning

• Develop and execute comprehensive product marketing strategies aligned with business objectives and market needs.
• Conduct detailed market, customer, and competitor analysis to inform positioning, pricing, and messaging.
• Partner with VP of Sales and Engineering to influence product roadmap and innovation.

Go-to-Market Execution

• Lead product and offering launches with defined timelines, value propositions, pricing strategies, and marketing campaigns.
• Translate complex product features into compelling benefits tailored to target audiences across commercial, institutional, and public sectors.
• Work with the Sales team to create sales enablement tools, case studies, and training materials.

Market Development & Customer Engagement

• Serve as the voice of the customer, particularly within the education and construction sectors, ensuring product alignment with specific safety, regulatory, and budgetary requirements.
• Build and manage a Distributor Partner Program to drive acquisition, retention, and share of wallet growth.
• Attend trade shows, customer meetings, and industry events to promote solutions and gather market insights.

Performance Analytics & Continuous Improvement

• Track KPIs to measure campaign and product performance (ROI, lead conversion, customer feedback, profitability).
• Use analytics to refine positioning, messaging, and outreach strategies.
• Recommend pricing adjustments and marketing optimizations based on performance metrics.

SKILLS & EXPERIENCE

Education, experience and general skills

• Bachelor's degree in Marketing, Business, or a related field.
• 5 years of experience in product marketing or a similar role within the manufacturing industry, safety/security, or construction-related industries and B2B.
• Proven track record of managing product launches, go-to-market campaigns, and cross-functional collaboration.
• Experience with CRM and marketing digital tools; automation implementation and ability to measure and report on marketing ROI.

Personal traits, Skills and Abilities

• High level of self-confidence
• Knowledge of Betafence USA products and solutions and those of the competitors
• Good interpersonal and Strong presentation skills
• Willingness to travel 20%
• Ability to build and maintain client relationships
• High degree of self-structure and motivation
• Excellent verbal and written communication skills
• Strategic thinker with excellent analytical and problem-solving skills.
• Strong communication and storytelling ability to articulate value propositions clearly.
• Customer-focused mindset with demonstrated ability to work across cultures and teams.
• Project management expertise with the ability to juggle multiple initiatives in a fast-paced environment.
• High adaptability and self-motivation; comfortable leading and collaborating remotely.
• Strategic thinker with excellent analytical and problem-solving skills.

WHY JOIN OUR TEAM?

• Grow your skills and expand your qualifications while taking on new challenges and evolving your career within the organization
• Thrive in a fast-paced, dynamic environment with strong opportunities for advancement
• Represent the company in front of key customers and gain valuable, high-impact experience

$125,000/yr - $140,000/yr

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)
• Disability insurance