What are the responsibilities and job description for the Social media Manager position at Betabrand?
About Us
Betabrand is a forward-thinking online clothing company known for community-driven design, innovative product drops, and a bold, distinctive brand voice. We create stylish, comfortable clothing inspired by real customer feedback. Our brand blends creativity, humor, and authenticity — and we’re looking for someone who can bring that same energy to our social channels.
Position Overview
We’re seeking a creative and strategic Social Media Manager to elevate Betabrand’s digital presence and grow our community. This role will lead content creation, audience engagement, and campaign execution. You’ll help translate Betabrand’s unique personality and customer-driven approach into compelling social media storytelling.
Responsibilities
Betabrand is a forward-thinking online clothing company known for community-driven design, innovative product drops, and a bold, distinctive brand voice. We create stylish, comfortable clothing inspired by real customer feedback. Our brand blends creativity, humor, and authenticity — and we’re looking for someone who can bring that same energy to our social channels.
Position Overview
We’re seeking a creative and strategic Social Media Manager to elevate Betabrand’s digital presence and grow our community. This role will lead content creation, audience engagement, and campaign execution. You’ll help translate Betabrand’s unique personality and customer-driven approach into compelling social media storytelling.
Responsibilities
- Develop social media strategies that align with Betabrand’s brand identity and marketing goals.
- Create engaging content for all major platforms, including photos, videos, graphics, captions, and stories.
- Manage and maintain the content calendar for product launches, promotions, and ongoing brand storytelling.
- Engage directly with followers by responding to comments and messages while maintaining our brand tone.
- Monitor analytics, track engagement, and refine strategies based on performance insights.
- Partner with design, product, and marketing teams to coordinate content for new releases and campaigns.
- Identify and manage influencer partnerships and opportunities for user-generated content.
- Stay on top of social media trends and bring fresh ideas to keep our channels innovative and relevant.
- Proven experience as a Social Media Manager or similar digital marketing role.
- Strong understanding of major social platforms (Instagram, TikTok, Facebook, YouTube, Pinterest, X/Twitter).
- Ability to create high-quality visual and written content.
- Comfortable analyzing social media metrics and adjusting strategy accordingly.
- Excellent communication, creativity, and time-management skills.
- Ability to work independently in a remote environment.
- Experience with fashion, lifestyle, or consumer brands is a plus.