Senior Brand Associate, Partnerships

Company Description

At bet365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market-leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

Job Description

A results-driven Senior Brand Associate, Partnership who will be instrumental in establishing and managing strategic partnerships that drive our brand forward.

As a member of the US Media team you will be instrumental in developing and executing a comprehensive partnership strategy that drives brand awareness, customer acquisition, and revenue growth. This role is pivotal in forging strategic partnerships with key organizations and individuals, including teams, leagues, influencers, and media outlets. You will be responsible for the end-to-end management of our partnerships, from identification and negotiation to activation, execution, and performance measurement.

The salary range for this role is $100,000 to $130,000 annually.

bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Qualifications

• Comprehensive experience in partnership marketing, sponsorship management, or a related field, preferably within the sports or entertainment.
• Excellent negotiation, communication, and interpersonal skills.
• Exceptional project management and organizational abilities, with a sharp eye for detail.
• Ability to think strategically and creatively, with a data-driven approach to decision-making.
• Strong understanding of media planning, buying, and performance metrics.

Additional Information

• Developing and executing a comprehensive partnership strategy in collaboration with the media agency, aligning with marketing and business objectives.
• Identifying, researching, and evaluating potential partnership opportunities (e.g., sports teams, leagues, influencers, media outlets) to drive brand awareness, customer acquisition, and revenue growth.
• Negotiating partnership agreements to ensure favorable terms and brand alignment.
• Building and maintaining strong relationships with partners, serving as the primary point of contact and ensuring partner satisfaction.
• Developing and executing partnership activation plans, collaborating with the creative agency, internal teams, and the media agency.
• Ensuring all partnership activities and assets align with brand standards and are integrated into the overall marketing plan.
• Tracking and measuring partnership performance against defined KPIs, providing regular reports and optimization recommendations.
• Develop and implement reporting dashboards to monitor key performance indicators and analyze trends.
• Manage the partnership budget, ensuring efficient resource allocation, tracking spend, and optimising for ROI.
• Ensure all partnership activities comply with relevant legal and regulatory requirement.

bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.