What are the responsibilities and job description for the Marketing Manager position at Best Graphics Group?
At Best Graphics, we pride ourselves on being a trusted and innovative leader in the Graphic Arts, Bindery, Finishing, and Packaging equipment industries. With decades of experience and a commitment to customer satisfaction, we’re looking for a Marketing Manager to join our growing team and take ownership of our brand presence, lead generation, and marketing strategy.
Job Summary:
As Marketing Manager, you will own the day-to-day execution and strategic direction of marketing at Best Graphics, working closely with company leadership to build our brand as the go-to independent distributor in the U.S. This role requires a self-starter who can independently run multiple channels — email, website, social media, and paid advertising — while developing the systems and processes to scale marketing as the company grows.
Responsibilities
- Plan and execute email marketing campaigns, newsletters, and drip sequences to prospects and existing customers.
- Manage and improve bestgraphics.net (WordPress), including on-page SEO for product and manufacturer pages.
- Develop blog and website content that educates the market on our full equipment portfolio.
- Manage our LinkedIn company page with a consistent, professional, and educational posting cadence.
- Launch and manage Google Ads and other paid advertising initiatives.
- Develop promotional materials and follow-up campaigns for trade shows, working alongside manufacturer partners.
- Define and maintain brand voice and visual guidelines across all marketing materials.
- Build content calendars and marketing processes to support future team growth.
Qualifications
- 3 years of marketing experience, with demonstrated ownership of multiple channels (email, web, social, paid advertising).
- Working knowledge of WordPress and email marketing platforms.
- Strong writing and editing skills, with the ability to produce polished, ready-to-publish content.
- Working knowledge of SEO & AEO best practices; Google Ads experience is a plus.
- Strong verbal and written communication skills, including the ability to effectively communicate with internal and external parties.
- Ability to work independently and manage multiple priorities
- B2B marketing experience strongly preferred; print, packaging, or graphic arts industry background is a plus but not required.