Director, Customer Insights & Integration

As the Director Customer Insights & Integration, Marketing & Creative Effectiveness you will lead and elevate the impact of insights as a strategic driver of decision-making within the Marketing Organization. This includes guiding how insights are identified, prioritized, integrated, and activated on to inform and optimize messaging strategy. In this role you will lead Brand campaign measurement and creative research, ensuring messaging drives intended brand and business outcomes. You’ll work across the campaign lifecycle - informing the strategic brief, influencing creative development, assessing in-market performance, and translating learnings into clear strategic guidance that improves future messaging effectiveness. This work will be led in close partnership with, and for, internal Brand Planning, Media Strategy, Creative, and Analytics teams. You will also shape and advance the capability by bringing forth best in class/emerging research techniques and ensuring measurement connects tools and insights across sources into cohesive, strategic narratives that unlock business impact (e.g. macro trends, brand perceptions, campaign, creative and media performance, customer analytics, MMM)

This role is hybrid, which means you will work some days on site at the Best Buy location listed on this posting and some days virtually from home or another non‑Best Buy location. The specific work arrangements vary by role and team, and the recruiter or hiring manager will provide additional details during the hiring process.

What You’ll Do

• Define the annual campaign and creative research learning agenda, linking to current marketing strategy, objectives, and KPIs
• Shape and guide qualitative and quantitative research in partnership with external suppliers (ex: audience research, early learnings, message testing, ad diagnostics, cultural/seasonal research and brand lift studies)
• Partner with Marketing Teams during brief development phase to integrate insights and guide messaging strategy
• Analyze performance across channels (TV, digital, social, CTV, etc.), translating results into recommendations to improve creative quality, media synergies, and ROI over time
• Establish frameworks, standards, and norms for creative testing, campaign measurement, and optimization to benchmark performance against
• Measure perceptions of our Brand and Competitors, including regular executive-level reporting and brand equity deep dives
• Monitor and regularly share cultural insights, industry news and competitive creative tactics to provide necessary context
• Enhance internal planning processes/timelines to further integrate insights and research upstream in campaign development
• Stay current on emerging methods in creative testing, cultural insight, AI enabled creative analytics, and attention measurement – bringing the best research approaches forward
• Drive cross-functional alignment through clear, compelling storytelling that integrates insights across multiple sources and facilitation of strategic discussions.
• Lead, coach, and develop a team of brand, campaign and creative insights strategists fostering a culture of strategic thinking, innovation, and continuous growth
  
  

Basic Qualifications

• 8 years in insights, strategy, or related leadership roles supporting Marketing organizations
• 5 years experience in Campaign and Creative research techniques
  
  

Preferred Qualifications

• Experience building or transforming marketing insights and strategy functions
• Proven experience leading at scale and influencing executive-level strategy and decision-making
• Deep understanding of change leadership and organizational transformation
• Demonstrated ability to build and transform high-impact and highly engaged teams
• Strong business acumen with a track record of driving measurable business outcomes through insights
• Strategic leadership and ability to influence across complex organizations
• Exceptional stakeholder and executive communication skills
• Experience leveraging AI and emerging technologies to redefine insights and decision-making
• Experience leading Brand Health tracking programs
  
  

What’s In It For You

We’re committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life.

Our Benefits Include

• Competitive pay
• Great employee discount
• Financial savings and retirement resources
• Support for your physical and mental well-being
  
  

Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.

Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.

For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.

About Us

As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™

Best Buy is an equal opportunity employer.

Application deadline: Minimum of 5 days from the posting date. You can find that date above the job title at the top of the page.

Position Type: Full timePandoLogic. Keywords: Consumer Insights Director, Location: Minneapolis, MN - 55423