What are the responsibilities and job description for the Creator Marketing Specialist, Channel Strategy and Activation position at Best Buy?
As the Creator Marketing Specialist, you will be responsible for supporting the day-to-day operations of the creator affiliate program and execute affiliate retail media campaigns that drive enterprise and vendor objectives. You are a key collaborator and liaison to internal business partners and external creator partners and agency. You must be excellent at project management, organization, strong attention to detail, and be clear and consistent communicator.
This role is hybrid, which means you will work some days at a Best Buy location and some days virtually from home or another non-Best Buy location.
What you’ll do
Basic qualifications
Preferred qualifications
What’s in it for you
We’re committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life.
Our benefits include:
This role is hybrid, which means you will work some days at a Best Buy location and some days virtually from home or another non-Best Buy location.
What you’ll do
- Support affiliate and creator campaigns from E2E for a smaller-scale category, including campaign briefings, incentive management, budget pacing, content coordination, and performance optimization.
- Execute strategies to recruit, onboard, and manage a network of creators aligned with brand values and goals. Build and maintain strong relationships with key partners and agencies.
- Manage creator communications, including newsletters, promotional updates, and vetting creator program applications to drive program growth and engagement.
- Lead data collection and reporting, using Impact creator tools to track performance and provide actionable insights.
- Monitor creator content and campaign activity to ensure compliance with brand guidelines, legal requirements, and affiliate program T&Cs.
- Support workflows within Impact Platform, ensuring accurate tracking/feeds, reporting, and timely commission payments.
Basic qualifications
- Bachelor's Degree or equivalent work experience
- 1-2 years related experience working directly with digital/influencer/affiliate marketing
Preferred qualifications
- Experience with Impact technology and or other affiliate SaaS platforms (Rakuten Advertising, CJ, Awin, etc.)
- Experience with social media platforms: TikTok, Meta (Instagram/Facebook), YouTube
What’s in it for you
We’re committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life.
Our benefits include:
- Competitive pay
- Great employee discount
- Financial savings and retirement resources
- Support for your physical and mental well-being
Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.
Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.
For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.
About us
As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™
Best Buy is an equal opportunity employer.
Application deadline: Minimum of 5 days from the posting date. You can find that date above the job title at the top of the page.
Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.
For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.
About us
As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™
Best Buy is an equal opportunity employer.
Application deadline: Minimum of 5 days from the posting date. You can find that date above the job title at the top of the page.