What are the responsibilities and job description for the Integrated Marketing Strategists position at Berkley Southeast Insurance Group (a Berkley Company)?
Company Details
Berkley Southeast Insurance Group (BSIG) is a member company of W. R. Berkley Corporation, a Fortune 500 Company, whose insurance company subsidiaries are rated A (Superior) by A. M. Best Company. BSIG provides local underwriting, risk services, claim, marketing and audit services for agents and policyholders in Alabama, Georgia, Mississippi, South Carolina, North Carolina and Tennessee. We take a broad approach to underwriting for ‘best in class’ businesses, primarily in: construction, light manufacturing, wholesale, distribution and business service industries.
Company URL: www.berkleysig.com
Responsibilities
We are seeking a Marketing Strategist to support the marketing efforts for BSIG as we reintroduce our brand, freshen our competitive advantage, and become more proactive in our efforts to distinguish ourselves, we need to add a role which will support this work.
Key functions include but are not limited to the following:
Qualifications
We do not accept any unsolicited resumes from external recruiting agencies or firms.
The company offers a competitive compensation plan and robust benefits package for full time regular employees.
The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment.
Sponsorship Details
Sponsorship not Offered for this Role
Berkley Southeast Insurance Group (BSIG) is a member company of W. R. Berkley Corporation, a Fortune 500 Company, whose insurance company subsidiaries are rated A (Superior) by A. M. Best Company. BSIG provides local underwriting, risk services, claim, marketing and audit services for agents and policyholders in Alabama, Georgia, Mississippi, South Carolina, North Carolina and Tennessee. We take a broad approach to underwriting for ‘best in class’ businesses, primarily in: construction, light manufacturing, wholesale, distribution and business service industries.
Company URL: www.berkleysig.com
Responsibilities
We are seeking a Marketing Strategist to support the marketing efforts for BSIG as we reintroduce our brand, freshen our competitive advantage, and become more proactive in our efforts to distinguish ourselves, we need to add a role which will support this work.
Key functions include but are not limited to the following:
- LinkedIn Digital Messaging
- Collateral development – highlight key industries, claims value prop, line of business differentiation, etc.
- Maximize vendor relationships (Zywave, MailChimp, Canva, etc.)
- Competitive Advantage – keep front and center internally and externally, primarily through digital means
- Keep external and internal websites up to date
- Coordinate with claims to build testimonials, monitor customer satisfaction rates through survey’s or NPS, etc.
- Berkley Beyond updates
- Customer and/or agent newsletters
- Proactively manage cross-sell campaigns
Qualifications
- Four-year college degree or equivalent combination of education and work experience.
- Ability to develop innovative marketing campaigns and strategies
- Strong verbal and written communication skills to collaborate with teams and present ideas
- Familiarity with digital marketing tools and platforms
- Managing multiple projects and ensuring they align with business goals
- The Company is an equal employment opportunity employer.
We do not accept any unsolicited resumes from external recruiting agencies or firms.
The company offers a competitive compensation plan and robust benefits package for full time regular employees.
The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment.
Sponsorship Details
Sponsorship not Offered for this Role
