What are the responsibilities and job description for the Marketing Coordinator position at BERICO?
About Berico
Berico is a Triad‑based, family‑owned HVAC, Fuel, Electrical, Plumbing, Propane, and Motor Oil company, consistently ranked as one of the Triad’s Best Places to Work. We pride ourselves on a strong culture, work‑life balance, and a team‑first approach that delivers great customer experiences.
Position Summary
Berico is seeking an experienced Marketing Coordinator to support brand consistency, lead generation, sales efforts, and customer communication across multiple service lines.
Key Responsibilities
- Ensure all advertising and customer‑facing materials align with Berico branding
- Support sales teams with lead generation and follow‑up efforts
- Plan and coordinate community and business‑development events
- Manage marketing software tools
- Coordinate advertising campaigns, promotions, and creative assets
- Manage company social media platforms
- Plan campaigns to offset slow business periods
- Partner with customer care on communication and sales techniques
- Create outbound phone, text, and email marketing communications
- Assist with phones during peak business times as needed
Required Qualifications
- 2 years of marketing experience in home services (HVAC, plumbing or electrical), oil and gas, or construction
- Experience supporting sales teams and lead‑generation efforts
- Strong communication, organization, and multitasking skills
- Experience with marketing software tools, social media, and marketing campaigns
- Event planning or community marketing experience preferred