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Sales Team Leader

Bergstrom Automotive
Green, WI Full Time
POSTED ON 12/4/2025 CLOSED ON 12/16/2025

What are the responsibilities and job description for the Sales Team Leader position at Bergstrom Automotive?

Sales Team Manager

Bergstrom Volkswagen of Green Bay

At Bergstrom Automotive, we’re proud to be Wisconsin’s largest dealership, setting the standard for exceptional guest experiences. Our team is driven by innovation, integrity, and a dedication to fostering growth and success for our team members. If you’re passionate about delivering outstanding service and growing your career, Bergstrom is the place for you!

Key Responsibilities

As a Sales Team Leader at Bergstrom Automotive, you will take ownership of the dealership's sales operations, lead the team, and ensure an exceptional guest experience. This role combines leadership, hands-on involvement, and accountability to uphold Bergstrom's high standards.

  • Leadership & Team Development:
    • Participate in interviews, extend job offers, and manage onboarding.
    • Train and develop Sales Advisors using our Negotiation Free Sales method and Single Point of Contact process to maintain consistency and professionalism.
  • Support Sales Process:
    • Assist Sales Advisors with trade appraisals, including test drives, vehicle photos, and accurate condition/specification entry.
    • Guide Sales Advisors in processing financing applications and preparing financial paperwork for guest acceptance.
  • Deliver Exceptional Guest Experience:
    • Ensure all guests receive a seamless and outstanding sales experience.
    • Review all sales deals prior to finalization and engage guests to ensure satisfaction.
  • Operational Oversight:
    • Collaborate with the General Manager to establish and achieve monthly and annual objectives, including unit sales, gross profits, expenses, and operating profits.
    • Take responsibility for the appearance and security of the lot and dealership to create a professional, welcoming environment.
Schedule: Monday-Thursday with shifts ranging 8:00 am to 7:00 pm, Friday 8:00 am to 6:00 pm, and Saturday 8:00 am to 5:00 pm; Sunday and a weekday off. Weekly hours averaging 45 .

Pay: Earning potential of $120,000 annually between salary and bonuses; base salary (based on experience) plus monthly bonus based on dealership performance.

Qualifications

  • Valid driver’s license with a clean driving record.
  • 3–5 years of supervisory experience, preferably in automotive sales or retail management.
  • Proven ability to provide outstanding guest service and resolve concerns with professionalism.
  • Upbeat personality with strong communication and active listening skills.
  • Excited to learn! Finance experience is a huge plus!
  • Willingness to help in various dealership operations and build rapport with both guests and team members.

Our Commitment to You

At Bergstrom Automotive, We Value Our Team Members And Are Dedicated To Providing a Supportive And Rewarding Workplace. Here's What You Can Expect When You Join Our Team

  • Competitive Compensation
  • Comprehensive Benefits: Medical, Dental, Vision, Short and Long Term Disability, and Life Insurance (for full-time team members)
  • Generous Time Off: Two weeks of PTO starting on your first day (for full-time team members)
  • Exclusive Discounts: Save on vehicles, service, and parts
  • Financial Security: 401(k) plan with company match (for full-time team members)
  • Work-Life Balance: Paid holidays (for full-time team members)
  • Wellness Support:
    • Wellness Program
    • Free Team Member Clinic
    • Access to a Free Health Coach
    • Employee Assistance Program
  • Team Recognition: Employee Referral Program
  • Career Development: Ongoing training and opportunities for growth and advancement
At Bergstrom Automotive, we are committed to fostering a culture where our team members thrive both personally and professionally. Join us and be a part of our dynamic, award-winning team!

Join Wisconsin’s Largest and Most Award-Winning Automotive Group!

Bergstrom Automotive, established in 1982 in Neenah, Wisconsin, has grown to become Wisconsin’s largest automotive group and a top 50 dealer in the United States. With over 2,300 team members across 40 dealerships representing 36 brands in Green Bay, Kaukauna, Appleton, Manitowoc, Neenah, Oshkosh, Madison, and Middleton, we are proud to deliver exceptional guest experiences every day.

Our team has been consistently recognized by Automotive News as the top dealership group to work for in Wisconsin and one of the best in the United States. We’ve also earned accolades such as Glassdoor’s “Best Places to Work” award and honors from the Better Business Bureau and Time Magazine.

At Bergstrom Automotive, we are deeply committed to giving back to our communities, supporting local organizations such as Make-a-Wish, United Way, and Breast Cancer Research at the Medical College of Wisconsin.

Join us and be part of a team dedicated to excellence, integrity, and making a difference both on and off the lot!

Salary : $120,000

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