Demo

Marketing Coordinator

Berglund Center
Roanoke, VA Full Time
POSTED ON 10/9/2026
AVAILABLE BEFORE 2/5/2027

Description

The City of Roanoke is seeking a Marketing Coordinator to market and publicize Parks and Recreation services and programs. The successful candidate will propose marketing and outreach policies and procedures; plan, design and distribute all magazines, posters, flyers, banners, and newspapers inserts and is responsible for keeping the Department's webpage current. Additional responsibilities include strategizing with Department staff for specific programs, events, and services, monitoring and approving marketing-related expenditures and working with the Roanoke Park Foundation to solicit donations, sponsorships, and other resource development opportunities.

The City of Roanoke is an Equal Employment Opportunity/AA/M/F/Disability Employer.

To elevate the performance of the organization, we are committed to respecting, celebrating, and embracing the collective mixture of differences and similarities between our employees as a rich tapestry. Our behaviors will demonstrate open communication, and we will seek opportunities to learn, recognizing and rewarding actions that promote acceptance while suspending judgment. By doing this, we will foster an inclusive, open work environment that delivers excellent service and creates a more vibrant and inviting community.

This is an exempt position.

Examples of Duties

SUMMARY
Coordinates the publicity and marketing for all Department programs, facilities, and projects

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Coordinates the publicity and marketing for all Department programs, facilities, and projects

Develops and monitors annual operating budget for assigned section

Develops specifications and standards for marketing initiatives and monitors for compliance.

Actively pursues resources development opportunities for the Department

Strategically evaluates the effectiveness of marketing initiatives to ensure quality

Develops promotional materials for all Department programs and services

Coordinates administration of policies and procedures to ensure compliance for assigned section

Recommends revisions and additions to policies and procedures when necessary

Assesses trends and influences and understands their impact on the Department

Responds orally and in writing to inquiries to answer questions or resolve complaints

Evaluates and coordinates supply and equipment needs and makes purchases after obtaining bids

Coordinates the preparation and administration of marketing contracts and agreements

Serves on advisory boards for numerous professional and community organizations

Performs other duties as assigned

SUPERVISORY RESPONSIBILITIES
Supervises 1-5 seasonal and temporary employees and volunteers. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Typical Qualifications

Job Type: Full-time

Pay: $62,144.00 - $99,431.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Parental leave
  • Relocation assistance
  • Retirement plan
  • Vision insurance

Education:

  • Bachelor's (Preferred)

Experience:

  • Marketing: 1 year (Preferred)

Work Location: In person

Salary : $62,144 - $99,431

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