Marketing & Communications Specialist I

This job was posted by https://www.kansasworks.com : For more

information, please see: https://www.kansasworks.com/jobs/13553128

Job Purpose

Responsible for assisting the Marketing Manager in developing

company-wide marketing communications programs that effectively describe

and promote the organization, its products, and services. Responsible

for website and social media management. Research and analyze customer

engagement and feedback from all media channels and report information

back to the manager.

Responsibilities

• Manages the domestic and international trade show calendar,
  
  

coordinating participation with Sales and Service teams; procures,

maintains, and organizes trade show materials and displays, ensuring

artwork and materials are up to date to support successful events.

• Responsible for placing website content, updates, management, and
  
  

maintenance. Makes recommendations of new technologies to improve

website traffic, interactivity, and user experience.

• Manages content and maintenance of all company social media
  
  

platforms, including LinkedIn, Facebook, YouTube, and Instagram.

Research new media channels and make recommendations to the manager.

• Research data related to the current product market, customer
  
  

demographics and interest, social media input, and other factors

influencing product demand.

• Collects, analyzes, and summarizes online and offline customer
  
  

engagement data to identify trends, forecast marketing and sales

activity, and develop actionable insights; prepares reports,

presentations, and recommendations for management based on research

findings.

• Communicates with Sales and Service teams and international
  
  

distributors to help develop and deliver their marketing and

promotional materials.

• Provides marketing communications support and project management.
• Assists in developing ways to communicate marketing messages through
  
  

conception and development of such material as printed/digital

product fact sheets, brochures, case studies, newsletter articles,

print advertising, and delivery through all appropriate media

including direct mail, email, web, video, webinars, blogs, white

papers, e-publications, and at trade shows.

• Coordinate photo shoots of new products and any internal company
  
  

campaigns

• Execute campaigns using internal resources and vendors.
• Obtain product or service information by collaborating with Sales,
  
  

Service, International Distributors, and Product Managers about

sales, customers, and competitors, as well as from internal

operations, subject matter experts, and/or outside resources.

• Ensure branding standards and marketing messaging are consistent
  
  

with company standards that help drive key messages in an impactful

way.

• Establishes and maintains a Bergkamp digital library to include all
  
  

finished artwork, photographs, videos and other graphic material

owned and used by Bergkamp.

• Develops, manages and executes internal and external communications
  
  

plans based upon operational direction given by Marketing Manager.

• Contributes to team effort by actively participating in team
  
  

meetings.

• Stays informed of industry, marketing, social media, and customer
  
  

trends to ensure Bergkamp marketing communications are consistent

with the current state of the art.

**Additional Responsibilities**

• Prepare and report internal communication metrics on a regular
  
  

basis.

• Responsible for trade show materials and events.
• Assist human resources with internal company events as needed.
• Qualifications and Requirements:**To perform this job successfully, an
  
  

individual must be able to satisfactorily perform each essential duty.

The requirements listed below are representative of the knowledge,

skill, and/or ability required. Reasonable accommo ation may be made to

Enable Individuals With Disabilities To Perform The Essential Functions.

• The Way We Do Things:**We believe that a team of people who are
  
  

humble, hungry and smart will deliver superior performance over the sum

total of talented individuals; therefore, we are committed to achieving

our mission through teamwork while honoring our core values.

• **Hungry** Puts the needs of the organization before themselves.
  
  

Acknowledge each individuals strengths and responsibilities. Is

committed to the organizations success.

• **Humble -**Active participation and engagement in department and
  
  

company-wide initiatives. Demonstrates an eagerness for achieving

results, learning, setting a positive example, and adding to the

success of the team.

• **Smart -**Understands the impact of their words and actions on
  
  

other people. Demonstrates good judgment and intuition of group

dynamics.

Qualifications

An Associates Degree or at least 5 years equivalent experience in

marketing, communications, business, advertising or other related field

or experience. Construction, Asphalt, Emulsion, Manufacturing industry