Automotive Dealer Group Marketing Manager

Marketing Manager – Bentley Automotive Group

Location: Huntsville, Alabama
Company: Bentley Automotive Group
Employment Type: Full-Time

Who We Are

• At Bentley Automotive Group, we’ve been serving North Alabama for over 90 years as a family-owned dealership group built on trust, performance, and long-term relationships.

But we don’t operate like a typical dealership.

We move fast. We adapt faster. And we are obsessed with one thing:
delivering a modern, hassle-free, time-saving experience for our customers.

Our marketing team plays a direct role in driving that mission—from the first online impression to the final delivery.

The Role (Read This First)

We are not looking for someone to “manage marketing.”

We are looking for someone to own the digital storefront of our entire company.

That means:

• Your website is your showroom
• Your inventory photos are your salespeople
• Your marketing performance is measured in leads, conversions, and sold units

What You’ll OwnWebsite & User Experience (TOP PRIORITY)

• Full ownership of website design, layout, and usability
• Ensure a fast, clean, mobile-first experience that converts traffic into leads
• Optimize inventory pages for:
• Ease of use
• Speed
• Conversion
• Work directly with vendors (Dealer.com, Dealer Inspire, etc.) to improve performance
• Track behavior and continuously improve based on real data

Inventory Photography & Merchandising (TOP PRIORITY)

• Oversee all inventory photography across the group
• Implement and enforce standards for:
• Lighting, angles, and consistency
• Speed-to-market for new units
• Ensure every vehicle online is presented at a retail-ready, high-quality level
• Build or manage a process that guarantees no weak inventory listings

Bottom line: If the photos aren’t right, the deal doesn’t happen.

Marketing & Advertising

• Plan and execute monthly and annual marketing strategies and budgets
• Lead all channels:
• Digital (Google, Meta, SEO/SEM)
• Traditional (TV, radio, billboards, direct mail)
• Collaborate with leadership on promotions and campaigns
• Manage agencies, vendors, and OEM relationships
• Oversee all creative direction and brand consistency

Performance & Accountability

• Track everything:
• Website traffic & behavior
• Lead sources & conversion rates
• Campaign ROI
• Adjust quickly and aggressively based on performance
• Present results directly to leadership

What We’re Looking For

• Proven marketing experience (automotive preferred)
• Strong understanding of website UX, digital retailing, and lead generation
• Experience managing or improving inventory presentation and photography standards
• Highly competitive, detail-oriented, and results-driven
• Someone who takes ownership, not orders

Compensation & Benefits

• Competitive salary performance-based incentives
• Group Health Insurance (medical, dental, vision)
• 401(k) with company participation
• Paid time off
• Opportunity to grow with a multi-location, high-volume dealership group

Our Culture

This is a performance culture.

• We expect speed
• We expect accountability
• We expect results

But we also provide:

• The tools and autonomy to win at a high level
• A leadership team that is engaged and forward-thinking
• A company that values innovation over tradition

If you want a slow, corporate environment—this isn’t it.

If you want to build something, move fast, and see the direct impact of your work on sales and growth—you’ll fit right in.

Pay: $65,000.00 - $140,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person

Salary : $65,000 - $140,000