Product Marketing Specialist

Job Description

Join the BenQ Team!

It's an exciting time to work at BenQ. BenQ North America is a growing company focused in the consumer electronics and professional AV markets. We are looking for talent with the passion and drive to succeed in the highly competitive display industry, while delivering on the promise of Bringing Enjoyment n' Quality to the lives of our loyal customers.

Reporting to the eSports Marketing Manager, the eSports Product Marketing Specialist will be responsible for optimizing strategic marketing content, digital marketing planning and execution and data analysis, social media management, and supporting operations. There is a strong focus on the target audience and customer engagement, extending to event organizers, LAN centers, and other businesses.

Duties & Responsibilities:

• Participate in key eSports product launches, go-to-market campaigns, and product training for gamers & channel partners.
• Be a brand ambassador with an in-depth understanding of all ZOWIE eSports products
• Daily management and analysis of ZOWIE's social media platforms(Twitter/ Facebook/ Instagram) which includes planning, scheduling, posting, and social response and engagement to social comments
• Assist in the development of creative assets and localize content for eSports advertisements, banners, eCommerce sites, e-mail campaigns, commercials, and other digital marketing assets
• Identify/ manage and build relationships with qualified influencers(gamers) to create product reviews/ social posts and document them on the influencer dashboard
• Google Ads, social media ads, and other digital marketing and data analysis
• Support operations (processing evaluation units & managing trial programs, handling partnership contracts & negotiations via eSports inboxes, & calendar event tracking)
• Assist in the growth of the ZOWIE business to increase brand awareness through different marketing tools and initiatives
• Assist with the arrangement of Event/ media and influencer samples
• Aid in social network postings, website updates, and 3rd party eCommerce page updates

Required Experience, Knowledge, Skills, and Abilities:

• Minimum of 2-5 years of proven experience in product marketing or social media/ influencer marketing
• Relationship builder with excellent interpersonal, effective oral and written communication
• Detail-oriented and able to work well under deadlines and perform multiple tasks effectively and concurrently in a changing environment
• Knowledge of the overall PC & Console eSports market & related products & games
• Proficient in using Microsoft Word, Excel, PowerPoint, Outlook
• Good understanding of Google Analytics with an ability to organize, track and analyze data per campaign
• Active player of current FPS eSports titles(Valorant, CS:GO, Halo )
• Prior experience with on-site operations of events

Education:

• Bachelor's degree required: Business, Marketing and Communications, or related field preferred

Position Type:

• Full-Time
• Office Based

Compensation:

• Based on experience; we offer a competitive base salary plus bonus

About BenQ America Corp.

The BenQ digital lifestyle brand stands for “Bringing Enjoyment 'N' Quality to Life,“ fusing lifestyle with technology, enjoyment with productivity, and aesthetic design with purpose-built engineering. It is this mantra that has made BenQ the projector brand powered by TI DLP technology in The Americas. BenQ is a leading provider of competitive eSports Monitors and gear, LCD gaming, entertainment, photography, and business monitors and award-winning home theater projectors. We also offer an extensive line of visual display and presentation solutions including laser and 4K projectors, interactive flat panels and other large-format displays for education, corporate and enterprise environments. More information is available at .

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