Marketing Demand Generation Specialist

Careers at BenQ

Are you ready to be a part of a globally trusted brand where cutting-edge technology meets exceptional talent? BenQ is an award-winning display solutions provider for lifestyle and business, including gaming monitors, projectors, and interactive displays like BenQ Board for education. Our core values focus on "Bringing Enjoyment 'N' Quality to Life."

We are hiring a Senior Demand Generation Specialist to help achieve high-growth targets for the BenQ business. This role is responsible for identifying opportunities to improve lead quality and sales conversion, and for digital marketing, including eCommerce strategy, operations, and execution to drive traffic and revenue growth. The focus will be on eCommerce revenue, increasing traffic, and improving online sales conversion rates, and on working with our Product, Marketing, Marcom, and BenQ Headquarters teams to find the best ways to deliver the best results for the business.

Duties & Responsibilities:

Traffic and Revenue Growth:

• Lead, identify opportunities, transform go-to-market strategies into high-performing demand generation initiatives that build awareness, drive engagement, and accelerate pipeline velocity (Including lead quality and increasing sales conversion for the business)
• Take a process and metric-driven view of the big picture and drive to the specific actions for various activities that will increase traffic and sales
• Conduct competitive analysis and market research to stay informed about industry trends and consumer behavior

Online Store Management:

• Create, update, and maintain eStore product pricing, Magento SKUs, and promotional activities
• Ensure the online store is visually appealing, has an order flow, is easy to navigate, and is updated with the latest products and information
• Manage eStore content
• Prepare new product content and ensure loading into the eStore platform with proper SEO, image size, tags, attributes, set up home banner, etc., promptly aligned with product launch plans
• Manage 1WorldSync and Commerce Connector for product data updates and syndication

Digital Marketing:

• Manage, execute, and optimize demand generation campaigns and new product launches in collaboration with PM and Marcom teams across Google Ads, Meta Ads, SEO, SEM, email marketing, SMS, etc, to drive qualified traffic, generate leads, and increase conversions through strategic targeting, creative optimization, and data-driven performance analysis
• Initiative eStore campaigns to drive traffic and sales conversion with an end-to-end process (Plan-Develop-Execute-Measure/Analysis). Be willing and able to execute or delegate
• Monitor and analyze campaign performance to optimize ROI and drive traffic to the company
• Leverage personalization, intent data, and modern tools to improve targeting and engagement

Data Analysis and Reporting:

• Monitor, conduct, and report analysis based on key product segments to identify trends, customer behaviors, sales patterns, market conditions, and improvement areas
• Utilize analytics tools to track and report on eCommerce performance metrics such as traffic, conversion rates, sales, and customer retention, and provide actionable insights and recommendations to other related teams

Collaboration and Communication:

• Coordinate with the Customer Experience & Care team to follow up on eStore customer cases, including order issues and resolution
• Work with cross-functional teams, including marketing, IT, Customer Experience & Care, HQ, and logistics teams, to ensure cohesive eCommerce operations

Required Experience, Knowledge, Skills, and Abilities:

• 3 years of Demand generation / eCommerce B2C experience with extensive knowledge of best practices and strategies
• 3 years of experience working within a Content Management System in an eCommerce retail environment
• Strong contributing experience in multi-channel campaign execution (paid, email, SEO/SEM, content syndication)
• Strong working knowledge of Google Ads/ Meta Ads/ and HubSpot.
• Strong hands-on experience in Analytic tools such as Google Analytics, Tableau, and Looker Studio, with the ability to translate insights into action
• Experience and familiarity with Online store management tools such as Adobe Experience (Magento), Adobe Experience Manager (AEM).
• Able to work in a fast-paced, metric-driven environment with periods of pressure to meet deadlines/goals
• Well-organized and able to keep multiple activities moving forward in parallel, with strong attention to detail
• Passionate about results and continuous improvement
• Strong cross-functional collaboration skills, with a relationship builder with excellent interpersonal, oral, and written communication, problem-solving, and presentation skills, are a must

Education:

• Bachelor’s degree required: Business, Marketing, and eCommerce, Business Analytics, or Technical Fields preferred

Position Type:

• Full-time
• Office-Based