Description

Associate Director of Enrollment and Marketing

Bennett Day School seeks a dynamic, relationship-driven, and highly organized Associate Director of Enrollment and Marketing. This role serves as a vital engine within the Family Experience division. The Associate Director will support the conversion funnel from inquiry to enrollment, while weaving the school’s future-focused “Built for What’s Next” brand narrative into high-impact events, family engagement initiatives, and targeted marketing campaigns.

This role requires a unique blend of analytical pipeline analysis, the ability to lead families from inquiry through enrollment, creative marketing execution, and a deep passion for community-building. The ideal candidate is an exceptional communicator who thrives on creating memorable, "human-centric" experiences for prospective and current families.

• KPIs: 
  • Funnel conversion rates
  • Lead response rate
  • Event excellence/attendance/engagement
  • Pipeline quality (lead mix, tier distribution, engagement)

Key Responsibilities

Enrollment & Pipeline Management

• Own the Admissions Journey: Manage prospective families through the enrollment funnel (Inquiry ? Tour ? Application ? Enrollment), ensuring a premium, high-touch experience.
• Lead Tours & Consultations: Serve as a primary face of Bennett Day School, conducting personalized tours, family interviews, and student shadow days that authentically communicate the outcomes of the school’s project-based, future-focused model.
• Data & CRM Maintenance: Maintain the accuracy and integrity of the admissions CRM (Ravenna/HubSpot or equivalent); monitor pipeline health and response times to ensure data-driven decision-making.
• Academic Partnership: Coordinate closely with division heads and academic leadership to schedule student assessments, classroom visits, and transition-year touchpoints.

Marketing Execution & Brand Strategy

• Campaign & Content Creation: Execute localized marketing efforts, which may include digital content, social media storytelling, and physical collateral that elevate the Bennett Day brand.
• Pipeline Collaboration: Partner with the Directors of Enrollment and Marketing to align outward-facing marketing messaging with specific enrollment pipeline shortages or growth goals.
• Asset Management: Support the production of admissions collateral, ensuring all print and digital touchpoints reflect the school's premium brand identity.

Family Engagement & Special Events

• Signature Event Architecture: Plan, promote, and execute key admissions and community events, including Open Houses, neighborhood festivals, transition-year information sessions, and new family onboarding celebrations.
• Community Outreach: Actively seek out and manage community partnerships, corporate outreach, and local school relationships to widen the top of the enrollment funnel.
• The "First Impression" Experience: Design the physical and experiential environment of admissions events to ensure prospective families feel seen, supported, and welcomed from the moment they step onto campus.

Qualifications

• 4–6 years of experience in admissions, school enrollment, growth marketing, event management, or a high-end customer experience environment. Independent school experience is highly preferred.
• Proven track record of designing, budgeting, and executing community-facing events that drive measurable engagement or sales results.
• Comfort navigating CRM tools, pipeline reporting software, and content management tools.

Core Attributes

• Exceptional interpersonal skills; a natural ability to connect with diverse groups of parents, children, and educators with warmth and empathy.
• The rare ability to balance analytical pipeline tracking (spreadsheets, follow-ups) with creative execution (event design, marketing storytelling).
• A collaborative team player who embraces a fast-paced environment and is eager to jump in on "boots-on-the-ground" tasks when needed.
• A deep understanding of, or a strong desire to learn and advocate for innovative, project-based education.