What are the responsibilities and job description for the Regional Sales Director position at Benjamin Franklin Plumbing and Careers?
Benjamin Franklin PlumbingFlorida & Birmingham, AL(Field-Based Leadership Role – Travel Required)
Benjamin Franklin Plumbing is seeking a high-impact, results-driven Regional Sales Director to lead, coach, and elevate our Plumbing Advisors across Florida and Birmingham, Alabama.
This role is responsible for accelerating top-line revenue growth, increasing close rates and average ticket, and driving significant expansion in water treatment sales performance across all assigned markets.
This is a hands-on, field-based leadership position requiring regular branch visits, ride-alongs, and in-home coaching. This is not a remote role.
The ideal candidate brings strong plumbing and water treatment sales expertise, along with a proven track record of developing high-performing residential in-home sales teams through structured coaching, accountability, and data-driven performance management.
Key ResponsibilitiesStrategic Sales LeadershipDrive measurable revenue growth across assigned markets
Increase close rates and average ticket performance
Improve financing utilization and membership sales performance
Reinforce consistent execution of the Company Sales System
Strengthen needs-based selling and value-driven proposal presentation
Align regional sales execution with brand standards and expectations
Water Treatment Growth (Required Experience)Serve as the regional subject matter expert for residential water treatment solutions
Coach Advisors on water testing, product positioning, and objection handling
Increase sales of filtration systems, softeners, and system upgrades
Identify market opportunities based on regional water conditions
Partner with vendors to strengthen product education and promotional initiatives
Field Coaching & Team DevelopmentConduct consistent ride-alongs and in-home coaching sessions
Provide structured, actionable post-call feedback
Develop performance improvement plans when needed
Replicate best practices from top-performing Advisors
Reduce performance variability across branches
Build a culture of accountability and professional growth
Performance Management & AccountabilityMonitor and improve key sales metrics, including:
Close Rate (Generated & Marketed Leads)
Average Sale Ticket
Water Treatment Sales
Financing Utilization
Membership Sales & Renewals
Conduct weekly performance reviews with Advisors and Branch Leaders
Partner closely with Branch Managers and Regional Leadership
Address underperformance proactively and constructively
QualificationsMinimum 5 years of experience leading residential in-home sales teams
Strong background in plumbing sales
Direct experience selling and coaching water treatment solutions (required)
Proven ability to improve close rates and average ticket through field coaching
Experience conducting ride-alongs and structured sales development
Willingness to travel extensively across multiple states
Strong leadership, communication, and coaching skills
Data-driven mindset with a field-oriented approach
What Success Looks LikeSustained regional revenue growth
Double-digit growth in water treatment sales
Improved close rates and increased average ticket
Higher financing utilization across markets
Consistent execution of sales standards across all branches
A high-performance culture with strong team engagement
Compensation & Benefits$80,000 Base Salary
Performance-Based Monthly Bonus (On-Target Earnings $200,000 )
Medical, Dental, and Vision Insurance
401(k) with Company Match
Paid Time Off & Paid Holidays
Company Vehicle or Travel Reimbursement (as applicable)
Ongoing leadership development opportunities
Established national brand with strong operational support
This is a career-defining opportunity to lead sales performance across multiple markets while developing high-performing Advisors within a respected national brand.
Qualified candidates with proven plumbing and water treatment sales leadership experience are encouraged to apply.
PI282794128
Benjamin Franklin Plumbing is seeking a high-impact, results-driven Regional Sales Director to lead, coach, and elevate our Plumbing Advisors across Florida and Birmingham, Alabama.
This role is responsible for accelerating top-line revenue growth, increasing close rates and average ticket, and driving significant expansion in water treatment sales performance across all assigned markets.
This is a hands-on, field-based leadership position requiring regular branch visits, ride-alongs, and in-home coaching. This is not a remote role.
The ideal candidate brings strong plumbing and water treatment sales expertise, along with a proven track record of developing high-performing residential in-home sales teams through structured coaching, accountability, and data-driven performance management.
Key ResponsibilitiesStrategic Sales LeadershipDrive measurable revenue growth across assigned markets
Increase close rates and average ticket performance
Improve financing utilization and membership sales performance
Reinforce consistent execution of the Company Sales System
Strengthen needs-based selling and value-driven proposal presentation
Align regional sales execution with brand standards and expectations
Water Treatment Growth (Required Experience)Serve as the regional subject matter expert for residential water treatment solutions
Coach Advisors on water testing, product positioning, and objection handling
Increase sales of filtration systems, softeners, and system upgrades
Identify market opportunities based on regional water conditions
Partner with vendors to strengthen product education and promotional initiatives
Field Coaching & Team DevelopmentConduct consistent ride-alongs and in-home coaching sessions
Provide structured, actionable post-call feedback
Develop performance improvement plans when needed
Replicate best practices from top-performing Advisors
Reduce performance variability across branches
Build a culture of accountability and professional growth
Performance Management & AccountabilityMonitor and improve key sales metrics, including:
Close Rate (Generated & Marketed Leads)
Average Sale Ticket
Water Treatment Sales
Financing Utilization
Membership Sales & Renewals
Conduct weekly performance reviews with Advisors and Branch Leaders
Partner closely with Branch Managers and Regional Leadership
Address underperformance proactively and constructively
QualificationsMinimum 5 years of experience leading residential in-home sales teams
Strong background in plumbing sales
Direct experience selling and coaching water treatment solutions (required)
Proven ability to improve close rates and average ticket through field coaching
Experience conducting ride-alongs and structured sales development
Willingness to travel extensively across multiple states
Strong leadership, communication, and coaching skills
Data-driven mindset with a field-oriented approach
What Success Looks LikeSustained regional revenue growth
Double-digit growth in water treatment sales
Improved close rates and increased average ticket
Higher financing utilization across markets
Consistent execution of sales standards across all branches
A high-performance culture with strong team engagement
Compensation & Benefits$80,000 Base Salary
Performance-Based Monthly Bonus (On-Target Earnings $200,000 )
Medical, Dental, and Vision Insurance
401(k) with Company Match
Paid Time Off & Paid Holidays
Company Vehicle or Travel Reimbursement (as applicable)
Ongoing leadership development opportunities
Established national brand with strong operational support
This is a career-defining opportunity to lead sales performance across multiple markets while developing high-performing Advisors within a respected national brand.
Qualified candidates with proven plumbing and water treatment sales leadership experience are encouraged to apply.
PI282794128
Salary : $80,000 - $200,000