General Manager, LATAM

Benefit Cosmetics

You’re sooo Benefit!

At Benefit Cosmetics, our purpose is to ignite joy—in our products, our people, and our performance. As a proud member of the LVMH family, we mix bold beauty with big-hearted fun while staying rooted in innovation and results. We’re looking for a visionary, commercially driven General Manager to lead our LATAM market operations and drive the next chapter of growth.

This role is accountable for the full P&L and overall performance of the LATAM market. You’ll set the strategic direction, lead a cross-functional team, and champion Benefit’s disruptive DNA across every retail touchpoint. The ideal candidate is a proven leader with entrepreneurial grit, deep market experience, and the ability to translate vision into action.

What You’ll Do:

Strategic Leadership

• Develop and execute a market strategy that balances short-term performance with long-term brand equity and sustainable growth.
• Serve as the strategic bridge between San Francisco HQ and the LATAM market—adapting global priorities to meet local business realities.
• Identify and activate high-impact growth opportunities across channels, partners, and categories.

Commercial Excellence & P&L Ownership

• Lead the LATAM business with full P&L accountability—driving sales, managing margins, and protecting profitability.
• Optimize pricing, trade terms, and promotional levers in partnership with retail partners and internal stakeholders.
• Allocate capital and headcount strategically to maximize return on investment and business impact.

Team & Culture Building

• Recruit, develop, and inspire a high-performing, cross-functional team across sales, marketing, training, operations, and support functions.
• Create a culture of ownership, agility, and accountability while fostering collaboration, creativity, and joy.
• Champion Benefit’s values and leadership behaviors, ensuring a consistent employee experience across field and office teams.

Operational & Brand Execution

• Oversee end-to-end operations including forecasting, replenishment, logistics, compliance, financial planning, IT, and HR.
• Ensure operational excellence and consistency across counters, retail activations, and customer experiences.
• Safeguard brand equity through flawless execution of visual merchandising, service standards, and marketing activations. 

Market & Consumer Expertise

• Leverage deep LATAM market knowledge to shape decisions, challenge assumptions, and stay ahead of emerging trends.
• Build and maintain influential relationships with key retail partners and other industry stakeholders.
• Drive brand visibility through strong media presence, digital engagement, and influencer alignment.

Qualifications:

• Validated General Manager experience in a similarly scaled or entrepreneurial consumer brand (beauty, fashion, lifestyle highly preferred).
• Proven market knowledge of LATAM beauty and retail landscape, including key players, trends, and consumer behaviors.
• BA Degree or equivalent required; MBA or advanced business education a plus.
• Demonstrated strategic leadership with the ability to set direction and inspire high-performing teams.
• Proven commercial acumen and success in managing and growing a profitable P&L.
• Strong analytical, operational, and problem-solving skills—comfortable moving between the big picture and day-to-day execution.
• Exceptional communication and influencing skills, with the ability to build strong relationships across all levels.
• Entrepreneurial mindset with hands-on approach; thrives in a fast-paced, ever-evolving environment.
• Collaborative team player who models our brand values and energizes others
• Experience with Microsoft Office (Excel, PowerPoint, Word); experience with financial systems, CRM, and retail analytics platforms a plus.

Schedule:

• Hybrid - requires onsite presence weekly

The target salary range for this position in California is $235,000 - $285,000 annually. The actual salary offered is based on market location and will depend on a variety of factors, which may include, as applicable, years of relevant experience; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. This position is eligible to earn an annual bonus. This position is also eligible for the following benefits, including but not limited to: comprehensive health, dental and vision plans; a 401(k) plan with employer matching, various paid time off programs; employee discounts/perks; life insurance; disability insurance; flexible spending accounts.

• Contract type: Permanent Job