What are the responsibilities and job description for the Web Administrator position at Benedictine College?
Description
Department: Marketing & Communications
Job Status: Full-time
FLSA Status: Non-exempt
Reports to: Director Marketing & Communications
Work Schedule: 8-5, M-F, occasional night or weekend
Positions Supervised: None
This position is NOT eligible for Remote Work
Position Summary
Under the Director of Communications, the Web Administrator manages Benedictine College’s website content, website marketing and communication efforts and related online systems. Working with departments across the institution, the Administrator keeps web content up-to-date, accurate, in keeping with brand and messaging standards and meeting marketing and communications goals. The Administrator ensures that the college’s web presence is secure, performant, and in compliance with applicable laws and policies. The Administrator is expected to edit web content if it does not meet the quality standards set by the Marketing Department, and to write new content when necessary, in collaboration with staff writers.
Essential Functions
- Maintain content on the college’s public website (www.benedictine.edu) and on related sites, responding to change requests and making edits to ensure accuracy, readability and quality.
- Coordinate with other departments and offices regularly regarding their content.
- Develop maintenance plans for proactively editing and improving content so that it does not become outdated.
- In cases where provided content is inadequate or of low quality, be able to edit it to meet the college’s quality standards, or to draft new content in collaboration with staff writers.
- Build and maintain online forms using the college’s form hosting platforms.
- Review site traffic and usability analytics and develop strategies to improve marketing efforts.
- Maintain site performance in Search Engines/AI using the college’s optimization platform, BrightEdge.
- Regularly review and remediate web accessibility issues to ensure conformance to WCAG guidelines.
- Maintain site hosting infrastructure and security, including bad actor prevention policies and systems.
- Maintain a working knowledge of applicable web-related laws and best practices, and communicate the college’s practices and policies surrounding compliance effectively when necessary.
Requirements
- Fundamental marketing and communications skills
- Experience working with content management systems such as WordPress or Drupal
- Able to write and edit marketing prose and informational content
- Understanding of basic web design, formatting and readability principles
- Able to perform basic image editing and web-optimized exporting in Adobe Photoshop
- Comfortable working directly with HTML and CSS and JavaScript
- Excellent personal communication skills, especially in writing. Able to communicate clearly and work well with a wide variety of departments and offices.
Preferred Qualifications
- Marketing/communications writing expertise
- Experience building online forms using platforms such as JotForm or Formstack
- Expertise in traffic and user experience analysis, preferably using Google Analytics
- Expertise in discoverability optimization (search/AI engine optimization)
- Experience in PHP coding and WordPress website development
Experience
- 2 or more years’ related experience. 5 years’ experience in a web-related role preferred.
- Experience working higher education is a plus.
Education
- Bachelor’s Degree