Creative Lead, Culture (Brands)

Benchmob // Creative Lead, Culture (Brands)

Overview

Benchmob offers digital strategy and content creation to some of the biggest artists in music, as well as some of the most well known brands and public figures on the internet. Our team engages millions of fans across the globe every day, and many of the processes and ideas we come up with set an industry standard and create earned media moments.

Clients include Chili’s, AriZona Iced Tea, and Four Loko. Join our dedicated teams in producing some of the best content, campaigns, and rollouts this side of your FYP.

We are looking for someone who can be a leader and who has the technical skills to create content as well (Adobe suite, Canva, CapCut video editing, content creation, iPhone content capture, etc).

**The ideal candidate has a natural comedic sensibility, an instinct for what’s going to hit before it hits, and the creative range to bring that energy to some of the most recognizable brands in the game. If this sounds like you, check below for what to send in with your application.

What You’ll Do

You’ll be a creative force across our brand clients; bringing a sharp Gen Z perspective to everything from ideation and content creation to strategy and execution. Working alongside the Creative Lead and Account Teams, you’ll help shape what our brands say, how they show up, and why people care.

This isn’t just an execution role. We want someone who can walk into a brainstorm with three ideas that nobody else in the room has thought of yet, and then go make them. You’ll bring humor, cultural fluency, and a genuine understanding of how all generations actually communicate (not just what the trend reports say about them).

Responsibilities:

Creative Strategy

• Bring a Gen Z lens to ideation, campaign concepts, copywriting, and platform strategy across all brand clients
• Develop original concepts that balance brand voice with cultural relevance and humor
• Contribute to creative briefs and translate them into content that actually performs

Content Creation

• Create, capture, and edit short form content across TikTok, Instagram, and X
• Comfortable behind a camera (iPhone content capture is part of the job)
• Edit and polish assets using Canva, CapCut, Adobe Creative Suite, or similar (Premiere Pro, Photoshop, Illustrator, etc)
• Attend content shoots as needed

Collaboration

• Show up to every brainstorm with energy, ideas, and a point of view
• Partner closely with the Strategist, Creative Lead and Account Teams from brief to delivery
• Help elevate the creative output of the broader brand department through collaboration and feedback

Culture

• Stay ahead of what’s happening on TikTok, Instagram, and X (and know how to move fast)
• Spot cultural moments, memes, and platform shifts before they peak
• Bring a fluent, authentic, and young perspective that doesn’t feel forced or out of touch

Qualifications:

• Multiple years experience working at an agency, big brand, or similar marketing/social position
• Genuine Gen Z cultural fluency (this should be obvious from your work, not just your resume)
• A natural comedic sensibility and strong instinct for what’s funny, timely, and shareable
• Proficiency in Canva, CapCut, and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Experience in short-form video creation, editing, and iPhone content capture
• Strong communication skills and the ability to move fast without losing quality
• Organized, detail-oriented, and comfortable managing multiple projects at once
• *You must be already authorized to work in the US

What Else You’re Good At

• You know what’s going on in culture before it hits the group chat
• You can write a caption that actually sounds like a human being
• You’re as comfortable riffing in a brainstorm as you are executing on your own
• You hit deadlines and communicate clearly when things shift
• You have genuinely great taste in content, memes, art, and media
• You’re confident talking to brand clients and internal teams

What You Know

• The TikTok and Instagram algorithm (how it works, how it shifts, and how to play it)
• What makes short-form content stop the scroll versus get skipped
• How different brand voices translate (or don’t) to younger audiences
• Graphic design best practices and platform-specific content specs
• The difference between a trend worth jumping on and one that’s already dead

Location

Hybrid-remote, ideally in the Los Angeles area.