Marketing Coordinator

The Person

We’re looking for a positive, high-energy, detail-orientated Market Coordinator to join our growing team. This is a unique opportunity for a marketing professional to work on the execution of comprehensive B2B strategies that drive growth and solidify our brand presence nationwide. The ideal candidate can proactively take strategic concepts and turn them into impactful digital content, organized campaigns, and measurable results. This role is the perfect next step for a driven marketer ready to blend creativity with execution, grow their expertise in specialized B2B strategies, and directly impact our national brand footprint.

• Humble. Quick to point out contributions of others and defines success collectively rather than individually. Supports healthy conflict and enjoys sharing credit with the team. Focused on fostering trust and leading by example. Willing to do any level of work and chip in whenever needed.
• Hungry. Goes above and beyond to achieve team goals. Self-motivated and diligently looks for the next challenge. Encourages others on the team to continuously improve. Holds themselves and others accountable. Passionate about their work and their team.
• People Smart. Strong interpersonal skills and trustworthy. Quick to build trust among their coworkers. Has good judgment and intuition around the subtleties of group dynamics and understands the impact of their words and actions. A sense of humor is a must.
• Creative Problem Solver. You don’t just spot a challenge; you bring a fresh perspective and a "can-do" attitude to solving it.
• Self-Aware. Handles problems proactively with good judgment and humility. Strong and responsive communicator, down to earth, and not easily offended.
• Detailed & Disciplined. Takes pride in the quality of your work, whether it’s proofreading a blog post or managing a CRM database.
• Goal-Oriented. Focuses on their own goals as well as the goals of the team and the organization.
• Lifelong Learner. A hunger for professional growth and are quick to adopt new marketing technologies and industry trends.
• Relational & Collaborative. You enjoy building trust with internal teams (Sales, Operations, Finance) to ensure marketing efforts align with company goals.
• Adaptable. You thrive in an environment where you manage multiple projects simultaneously without losing focus.

Responsibilities

Content & Campaign Execution

• Support the execution of marketing campaigns across digital platforms, including social media, email newsletters, and blogs.
• Draft, edit, and coordinate original content (case studies, videos, and articles) that speaks to the needs of facilities managers and owners.
• Maintain a consistent brand voice across all traditional print literature and digital assets.
• Coordinate with third-party vendors and agencies to ensure marketing materials are produced on time and within budget.

Digital & Marketing Technology

• Assist in managing the website, ensuring content remains fresh, engaging, and optimized for SEO.
• Utilize HubSpot and other automation tools to manage lead flows, track the customer journey, and ensure data integrity.
• Leverage CRM insights and data to execute highly targeted marketing campaigns that resonate with our audience.
• Generate reports and update marketing dashboards to track KPIs and campaign performance.

Market Research & Support

• Monitor industry trends, emerging technologies, and competitor activity to provide actionable insights to the team.
• Assist in the logistics of gathering client feedback to uncover audience insights and pain points.
• Provide administrative and project management support for industry events, seminars, and trade shows.

Internal Collaboration

• Work closely with the Sales and Operations teams to ensure they have the marketing collateral and lead data necessary for success.
• Assist with budget tracking and collaborate with the Finance team on invoice processing.

Key Relationships

The Marketing Coordinator reports directly to the Marketing Manager and plays a critical role in supporting company-wide marketing initiatives through strong cross-functional collaboration with Sales, Business Development, and Product & Service leaders.

Qualifications

Required

• Bachelor’s Degree in Business, Marketing, Public Relations, Communications, or related discipline.
• 3–5 years of proven marketing experience.
• Proficiency in MS Office (Word, Excel, PowerPoint).
• Experience with HubSpot or similar CRM/Marketing Automation platforms.
• Strong written and verbal communication skills with a keen eye for design and detail.
• Familiarity with SEO principles and social media management for B2B is a plus.

Preferred

• Experience in the commercial roof and/or pavement industry.
• Experience with EOS (Entrepreneurial Operating System).

Why Benchmark, Inc.?

We offer a market-competitive salary plus a performance-based Incentive. In addition, we offer an unmatched professional culture with a family feel and where community matters. We provide opportunities for professional and personal growth to all employees, and we think and act according to our core values – they are at the very heart of everything we do:

• Integrity – Aligning Actions with Principles
• Respect – Listening to Understand
• Technical Excellence – Setting the Benchmark
• Accountability – Owning the Outcome
• Relationships – The Heart of Benchmark

Our employees enjoy a full suite of benefits including medical, dental, vision, life, AD&D, disability (short and long-term), supplemental insurances (accident, critical illness and hospital), employee assistance program, wellness reimbursement, 401(k) with employer matching contributions, and paid time off.