What are the responsibilities and job description for the Social Media Coordinator position at BENCHMARK ASSET DEVELOPMENT?
The social media coordinator is a professional skilled at developing strategies, generating dynamic content and coordinating social media initiatives across multiple platforms. They work closely with other staff to promote and highlight our various companies plus initiatives within the community, state, region and country.
Responsibilities:
- Develop, implement, track and optimize social and digital marketing content and strategies across multiple platforms to enhance brand awareness and generate engagement among audiences.
- Manage professional relationships within the department, as well as with other communications and marketing partners.
- Use videography, photography and graphic design to launch time sensitive media campaigns and initiatives.
- Collaborate with team leads to set expectations, norms and a consistent tone for our companies with social media content.
- Provide leadership and expertise for social media campaigns and initiatives.
- Maintain a social media calendar for all associated companies.
- Monitor social media channels during the evenings and weekends.
- Other duties as assigned.
Position Qualifications
Required:
- Two years of experience in social media marketing.
- Proven experience coordinating social/digital media.
- Experience creating content for social media platforms such as Facebook, X, Instagram and LinkedIn.
- Results-oriented strategic thinker.
- Excellent self-direction and creativity in managing a digital presence.
- Excellent communications skills.
- Strong understanding of best digital media practices.
- Knowledge of Adobe Creative Suite programs including Illustrator, InDesign, Photoshop and Premiere Pro.
- Proofreading to ensure accurate and high-quality work.
- Experience in photography and videography for social media, graphic design and content writing.
- Ability to work under deadline, both within a strategic communications team, as well as independently.
- Excellent time management and organizational skills to ensure a wide variety of projects are delivered on schedule.
- Strong creativity, communication, innovation and interpersonal skills with the ability to work with a wide range of people and programs.
Preferred:
- Bachelor’s degree in communications, journalism, public relations, strategic communications, mass communication, marketing, graphic design, agricultural communications or related field.