Brand & Growth Marketing Manager

Bellanomi is an African-inspired skincare and body care brand built on a simple belief: Sensitive skin deserves luxury too.

Known for our bestselling African Net Sponge, we are entering our next stage of growth — expanding how customers experience Bellanomi as a complete body care brand for sensitive skin.

We are looking for a Brand & Growth Marketing Manager to work closely with our Founder & CEO to help shape and execute the marketing strategy that gets us there.

The Role

This is a hands-on strategic marketing role for someone who understands how strong brands are built and knows how to turn positioning into campaigns that drive awareness, engagement, conversion, and loyalty.

You will help own Bellanomi's brand marketing strategy and ensure our messaging remains clear, differentiated, and consistent as we scale.

What You'll Do

• Develop and execute integrated brand marketing campaigns across digital channels.
• Strengthen Bellanomi's positioning, messaging, and customer journey.
• Develop strategies that introduce customers to our broader skincare and body care portfolio.
• Collaborate closely with the Founder & CEO to translate business objectives into measurable marketing initiatives and plans.
• Lead influencer and creator strategy, outreach, partnerships, product seeding, and potential ambassador programs.
• Plan and coordinate product launches, seasonal campaigns, brand initiatives, LIVE events, and community activations.
• Develop creative direction and coordinate the content and assets needed to support campaigns across social, email, website, and other channels.
• Support email marketing, content strategy, blogs, and e-commerce conversion initiatives.
• Identify partnerships, events, creators, communities, and opportunities that put Bellanomi in front of the right audiences.
• Monitor marketing performance and use customer and campaign insights to continuously improve strategy.
• Manage brand messaging and consistency as Bellanomi expands into new products and channels.

What We're Looking For

• 3–5 years of experience in brand marketing, e-commerce, digital marketing, or consumer marketing.
• Experience with a consumer brand; beauty, skincare, wellness, or lifestyle is strongly preferred.
• Strong understanding of brand positioning, digital marketing, e-commerce funnels, and customer behavior.
• Experience with influencer/creator marketing and integrated campaigns.
• Assist in developing, managing, and optimizing marketing budgets and campaign investments.
• Strong creative judgment, storytelling, and copywriting skills.
• Experience coordinating creative assets and external partners.
• Experience using marketing analytics and performance data to optimize campaigns, improve customer acquisition, and increase return on marketing investment.
• Highly organized, proactive, and able to take ownership without requiring constant direction.
• Thrives in a fast-moving, entrepreneurial environment where priorities evolve, decisions happen quickly, and collaboration with company leadership is part of everyday work.

Who Will Thrive Here

You are a strategic thinker who also knows how to execute. You don't simply ask, "What should we post?" You ask who we're trying to reach, what we want them to understand about the brand, what will make us different, and what will move them to take action.

You bring ideas and recommendations, take ownership, and know how to coordinate the people and resources needed to bring those ideas to life.

Job Type: Full-time

Benefits:

• Employee discount
• Paid time off

Work Location: Hybrid remote in Chattanooga, TN 37421