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Digital Product Owner

Belk
Charlotte, NC Other | Full Time
POSTED ON 4/6/2026 CLOSED ON 5/13/2026

What are the responsibilities and job description for the Digital Product Owner position at Belk?

A Brief Overview

We are seeking a Digital Product Owner to help drive the evolution of our digital commerce experience. This role will partner closely with UX, engineering, analytics, and business stakeholders to translate strategic objectives into prioritized product features and enhancements. The Digital Product Owner will be responsible for managing the product backlog, defining requirements, and ensuring that product initiatives deliver measurable improvements to customer experience and business performance. This role requires someone who can balance strategic thinking with hands-on execution, ensuring the development team is aligned on priorities while delivering high-impact features that support growth and optimization.

What you will do

· PRODUCT STRATEGY & ROADMAP

· Collaborate with leadership to define and execute the digital product roadmap.

· Translate company objectives into clear product initiatives and deliverables.

· Identify opportunities to improve customer experience, conversion rate, and engagement.

· BACKLOG & AGILE DELIVERY

· Own and maintain the product backlog, ensuring priorities align with business value.

· Write and refine user stories, acceptance criteria, and functional requirements.

· Lead backlog grooming, sprint planning, and sprint reviews.

· Serve as the primary liaison between business stakeholders and engineering teams.

· CUSTOMER & BUSINESS INSIGHT

· Leverage analytics, customer feedback, and testing insights to inform product decisions

· Partner with UX and research teams to validate product concepts.

· Monitor performance metrics and continuously optimize features.

· CROSS-FUNCTIONAL COLLABORATION

· Work closely with UX design, engineering, merchandising, marketing, and analytics.

· Ensure alignment across teams to deliver cohesive digital experiences.

· Communicate product priorities and progress to stakeholders.

· TESTING & OPTIMIZATION

· Support A/B testing and experimentation initiatives.

· Identify opportunities to improve conversion, usability, and engagement

· Track performance against KPIs and iterate based on results.

Experience Qualifications

· 4-6 years Experience in product management or product ownership Required

· Experience working within Agile/Scrum environments Required

· Strong ability to translate business requirements into technical product requirements Required

· Excellent communication and stakeholder management skills Required

· Experience managing product backlogs and sprint planning Required

· Experience in ecommerce or digital retail environments Preferred

· Familiarity with A/B testing platforms, analytics tools, and experimentation frameworks Preferred

· Experience working closely with UX design teams Preferred

· Knowledge of conversion optimization and customer journey mapping Preferred

Skills and Abilities

· Product backlog management

· Agile / Scrum methodologies

· User story writing

· Data-driven decision making

· Cross-functional leadership

· Digital commerce product development

· Success Metric - Improvement in conversion rate and customer engagement

· Success Metric - Delivery of roadmap initiatives on time and within scope

· Success Metric - Effective collaboration between product, UX, and engineering

· Success Metric - Measurable impact from product launches and optimizations

* The job posting highlights the most relevant / essential responsibilities and requirements of the role. It is not all-inclusive. There may be additional duties, responsibilities, and qualifications for this job.

#LI-CM1

#IND3

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