What are the responsibilities and job description for the Brand Manager - Innovation position at Bel?
Job Description Summary:
The Brand Manager of Innovation will lead the end-to-end development and launch of new products, shaping the innovation pipeline to meet emerging consumer, shopper, and customer needs. This role partners closely with cross-functional teams to bring ideas to life, from initial concept through commercialization, leveraging consumer insights, market trends, and strong business acumen. The ideal candidate excels at translating insights into action, managing complex projects, and driving growth through strategic innovation. This is a unique opportunity to help define the future of GoGo SqueeZ®, make a meaningful impact on business results, and deliver products that delight our consumers.
Essential Duties and Responsibilities:
- Innovation Development
- Lead the innovation and renovation pipeline from ideation through stage gate to launch, driving whitespace and category growth opportunities.
- Guide cross-functional teams (R&D, Purchasing, Finance, Insights, Creative) and collaborate with the Project Management Office to deliver innovation projects on time and to standard.
- Partner with R&D to develop optimal product formulas that address consumer needs and preferences.
- Develop and test new concepts using consumer insights and market research; integrate findings into project strategies.
- Create compelling customer presentations and marketing briefs for new product review meetings, partnering with Creative, Brand Activation, and Sales for seamless launches.
- Business Management
- Define and prioritize a robust pipeline of profitable ideas and projects in alignment with strategic growth objectives.
- Lead and direct external partners, including agencies and suppliers, to ensure integrated execution.
- Work collaboratively with Sales Strategy to deliver marketplace execution plans and prepare impactful presentations for key accounts.
- Category, Customer & Consumer Trend Analysis
- Map category landscapes, identify emerging trends, and assess the business potential (“size of prize”) for new ideas.
- Manage external and internal analyses of competitors, customers, and market trends, translating insights into actionable business strategies.
- Demonstrate passion for the food industry, proactively detect trends, and convert insights into executable plans that drive growth.
Skills and Qualifications:
- Bachelor’s degree in Marketing or related field; MBA preferred.
- 5 years of relevant experience in the CPG industry, including both base and innovation business.
- Proven experience with new product commercialization.
- Strong analytical skills, with experience using syndicated data sources (e.g., IRI, Nielsen).
- Strategic thinker with long-term vision and business acumen.
- Strong leadership presence, effective communicator, and interpersonal skills at all levels.
- Skilled in managing cross-functional projects, prioritizing tasks, and working within tight timelines.
- Entrepreneurial mindset, creative problem solver, and able to pivot quickly.
- Passion for understanding consumer behavior and building brands; acts as an owner and is results-driven.
- Comfortable working in a fast-growing, international environment, collaborating globally with a strong work ethic.
Working Conditions
Work is performed largely in a hybrid office environment. Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines and other concerns. Occasional travel may be required.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Acknowledgement
This job description describes the general nature and level of work performed by employee assigned to this position. It does not state or imply that these are the only duties and responsibilities assigned to the job. The employee may be required to perform other job-related duties as requested by management. All requirements are subject to change overtime and to possible modifications to reasonably accommodate individuals with a disability.
Total Rewards
- $135,000 – 150,000 /annually
- 15% bonus potential
- 20 days PTO
- 4% match on 401k
- Health care by Blue Cross Blue Shield
- Free Vision & Dental
- Hybrid work schedule in NYC
Salary : $135,000 - $150,000