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Specification Sales Representative - Central

BEGA North America
Broomfield, CO Full Time
POSTED ON 10/29/2025 CLOSED ON 12/28/2025

What are the responsibilities and job description for the Specification Sales Representative - Central position at BEGA North America?

Position Profile

BEGA’s success is rooted in action—positive, decisive action guided by our vision and aligned with our values. Most importantly, this action must be visible, understood, and valued by our stakeholders. Interacting with our customers is foundational to BEGA’s goal of building and strengthening market-based relationships. Whether through time spent in the field, virtual engagements, factory visits, industry events, or selling partner tradeshows, customer engagements underpin BEGA’s account activation growth model and are among the most important drivers of our success.

What you’ll do

In this dynamic role, the Specification Sales Representative is essential to BEGA's mission of delivering world-class products and solutions to the architectural design community. Focused on brand building and product promotion, this role engages directly with architects, landscape architects, lighting designers, and electrical engineers to drive the specification of BEGA’s lighting solutions. Through sales calls, trade shows, and other customer events, the Specification Sales Representative delivers high impact product presentations and educational materials to the specification community. By fostering strong relationships within the design community and providing expert guidance on BEGA’s offerings, the Specification Sales Representative ensures that quality remains central to every project. Their efforts help shape spaces with BEGA’s innovative products, all while embodying the company’s core values and contributing to revenue growth.

Knowledge & Experience

Successful completion of a BS/BA degree in sales, marketing, business or engineering.

Minimum of 2 years’ experience in architectural lighting and/or related sales & marketing activities.

Candidates with professional training, industry certifications, or advanced degrees are preferred.

Demonstrates a working knowledge of the lighting industry and its channels to market.

Possesses the desire, capacity and toolset necessary to drive continuous improvement.

High-impact presenter with proven product knowledge, storytelling, and solution selling ability.

Must have the capacity to learn and navigate software programs and business systems quickly.

Must have strong problem-solving skills and an analytical approach to all tasks.

Must have excellent written and verbal communication skills.

Must be self-motivated and capable of handling a remote work environment, including excellent time management and responsiveness.

Possesses a positive, professional attitude, and a willingness to be part of a team environment.

Performance Measurements

Demonstrate a high standard of work ethic, professionalism, punctuality and reliability at all times.

Ensure quality above all, always working towards the most knowledgeable & effective rep network.

Brand building and product promotion targeting up to 400 design firms and end users annually.

Nurture partnerships with BEGA’s independent representatives and the specification community.

Meet/exceed sales objectives while operating within the allotted travel and entertainment budget.

Principles

And finally, BEGA has put forth a set of governing principles. If values govern behavior, principles govern consequences, and further describe our organization’s desired culture. Principles strengthen BEGA’s set of hierarchal direction for decision making and establish guidelines for providing world class service – internally and externally – the BEGA way.

Brand – Any behavior that hurts the BEGA brand is considered off limits. You are the brand, be proud of it and protect it.

People – Any decision that does not prioritize our people should be heavily scrutinized. People are BEGA’s most valuable asset.

Safety – Any action that places a person in danger is forbidden. Safety is not a goal, it is an expectation, and we must get our people home safely every single day.

Excellence – Any mindset that is does not strive for excellence should be challenged. We strive for excellence in everything we do.

Position Dimensions

Extensive travel 50% minimum expectation. Permanent residence in territory required.

Independent representative network ranging from 10 - 15 USA and Canadian based partners.

Lifting and carrying of sample cases weighing up to 50lbs required


Salary Range $68,640 - $84,070 Annually depending on experience/qualifications reflects the negotiable range for hire. The top of the range, $99,500, is reserved for salary advancement and growth for this position. This position also includes a discretionary bonus plan, car allowance, and cell phone coverage.

Salary : $68,640 - $84,070

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