What are the responsibilities and job description for the Field Marketing Manager position at Beef-A-Roo?
Field Marketing Manager
The Beef-a-Roo Field Marketing Manager is responsible for all local marketing efforts that support restaurants within the Rockford area. This includes leveraging their expert knowledge of the market, using local expertise to identify traffic drivers within each trade area, and creating and executing market and local store marketing plans.
Responsibilities:
- Develops local store marketing plans to include traffic drivers, competition, and other market dynamics impacting sales
- Executes the National marketing strategy and tactics within the local market
- Serves as a brand ambassador within the market by being primary contact for community partners and building strong relationships within the community
- Planning and execution of active community involvement and events, including outreach to the local community and managing fundraising events in-store
- Manages execution of sponsorships, including planning, negotiation, and partnership management, and maximizing sponsorship benefits
- Reinforces Beef-a-Roo brand standards within each restaurant
- Supports marketing activations and activities planned at the support office level as needed
- Oversees local marketing budget allocated for the area
- Prepares weekly and monthly metric reports detailing the impact of marketing activities
Qualifications
- 3 years of marketing experience, multi-unit restaurant preferred
- Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing
- Self-driven, flexible, and highly energetic with strong written and verbal communication skills
- Able to work effectively and efficiently both independently and collaboratively
- Able to travel up to 80% within the designated area
- Able to work nonstandard hours, including nights and weekends, to support events and activities that promote the brand and restaurants within the market
- Bachelor’s degree (preferred) or relevant experience in a field marketing role
Rockford, IL area
Salary: $45,000 - $55,000
Job Type: Full-time
Pay: $45,000.00 - $55,000.00 per year
Benefits:
- Dental insurance
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Experience:
- Restaurant Field Marketing: 1 year (Required)
Willingness to travel:
- 25% (Preferred)
Work Location: In person
Salary : $45,000 - $55,000
