Director, Web Marketing

Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits?

Our “people helping people” philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference.

While we’re proud of our history, we’re even more excited about our future. With business and technology transformation on the horizon, there’s never been a better time to be part of BECU.

PAY RANGE

The Target Pay Range for this position is $173,500.00-$211,900.00 annually. The full Pay Range is $135,100.00 - $250,600.00 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role.

BENEFITS – Because People Helping People Starts With Supporting You

• 401(k) Company Match (up to 3%)
• 4% annual contribution to your 401(k) by BECU
• Medical, Dental and Vision (family contributions as well)
• PTO Program Exchange Program
• Tuition Reimbursement Program
• BECU Cares volunteer time off donation match
  
  

Impact You’ll Make

As the Director for Web Marketing, you’ll shape and lead the vision for BECU’s public website—the front door to our brand and a critical driver of member acquisition, engagement, and financial education. In this role, you’ll influence how millions of visitors experience BECU by creating intuitive, trustworthy, and high‑performing digital journeys. Your leadership will directly impact membership growth, product adoption, and how members make confident financial decisions. By blending strategy, data, and empathy, you’ll help advance BECU’s mission of improving the financial well‑being of our members. You’ll do work that matters, at scale.

We’re seeking candidates who live in WA, OR, ID, CA, AZ, TX, NC, SC, GA, or VA. If you reside outside the state of our office location, you’ll travel to Tukwila, WA once per month (Monday–Friday) to spend three full working days onsite at the Tukwila Financial Center.

What You’ll Do

• Set Website Vision and Strategy: You’ll define and evolve the vision for becu.org as a core marketing, acquisition, and education channel—aligning website strategy with brand positioning, product priorities, membership goals, and BECU’s commitment to financial health and freedom.
• Drive Acquisition and Conversion Performance: You’ll optimize site journeys and landing pages using conversion rate optimization (CRO), A/B testing, personalization, and behavioral insights to increase membership, account openings, and qualified lead generation.
• Lead Web Content and Publishing: You’ll oversee content strategy and publishing across priority journeys, guiding content creation while ensuring best practices in SEO/GEO, accessibility, tagging, and regulatory compliance are consistently applied.
• Leverage Data and Analytics: You’ll use analytics and performance data to monitor funnel health, audience behavior, and site performance—translating insights into clear, actionable improvements across content, experience, and conversion.
• Champion Member Experience: You’ll ensure the website delivers a clear, intuitive, and accessible experience that helps members understand financial products and make responsible, informed decisions with confidence.
• Ensure Brand and Regulatory Compliance: You’ll partner closely with compliance, brand, marketing operations, design, technology, and analytics teams to ensure all website experiences meet financial regulatory standards while maintaining efficiency, speed, and brand consistency.
• Build and Lead High‑Performing Teams: You’ll lead a web marketing team spanning content strategy, CRO, and publishing—fostering collaboration, accountability, innovation, and professional growth.
  
  

This isn’t just about ticking off tasks on a list. It's about making a significant, positive change in BECU’s journey, where your contributions are valued, and your growth is continually fostered.

What You’ll Gain

• Leadership of a high‑impact digital experience that directly influences membership growth and brand trust
• The opportunity to shape enterprise‑level digital strategy with visibility to senior leadership
• A collaborative environment where you partner across design, technology, analytics, marketing, and compliance
  
  

Qualifications

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or Communications, or equivalent work or education-related experience
• Minimum of 8 years of applicable work experience in digital strategy
• Minimum of 5 years of people leader experience in a business environment
  
  

Desired Qualifications

• Deep understanding of digital acquisition funnels, customer journeys, SEO, and content governance in a financial context 
• Proven track record leading high-traffic, data-driven websites that deliver measurable business growth
• Strong collaboration skills and experience working across marketing, product, technology, and compliance teams
• Expertise in analytics, testing platforms, and enterprise CMS tools
• Exceptional communication and leadership abilities, with a passion for simplifying financial decision-making through great digital experiences. 
  
  

JOIN THE JOURNEY

Ready to make an indelible impact? Eager to be a part of a collaborative and innovative team where your ideas and contributions don’t just fill a role, but fuel the growth and success of BECU?

EEO Statement

BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.