VP Launch Excellence and Customer Insights

Job Description Summary
The Vice President, Launch Excellence and Insights will lead BD's Marketing Center of Excellence (COE) focused on driving world-class product launches and actionable market insights. This role is pivotal in shaping BD's marketing strategy, ensuring flawless execution of launches, and embedding insight-driven decision-making across the enterprise.

Reporting to the SVP, Chief Marketing Officer, this leader will set standards, institutionalize best practices, and deliver measurable impact on growth, customer experience, and commercial success working with Business Unit and Regional Marketing Leadership teams.

Job Description

Key Responsibilities:

Strategic Leadership

• Champion and execute BD's global framework for Launch Excellence and Insights, aligned with enterprise priorities and The BD Way of Marketing.
• Serve as a strategic advisor to BU and regional marketing leaders, ensuring consistency and rigor in launch planning and execution.
• Drive integration of insights into marketing strategies, leveraging advanced analytics, VOC methodologies, and predictive modeling to inform decisions.

Launch Excellence

• Establish gold-standard processes for launch readiness, including economic modeling, demand forecasting, pricing, and omnichannel activation.
• Oversee development of comprehensive launch plans for key strategic initiatives, ensuring alignment across cross-functional teams.
• Monitor and report launch performance metrics, driving continuous improvement and accountability.

Insights & Analytics

• Lead enterprise-wide insights generation, including market segmentation, behavioral analysis, and competitive intelligence.
• Translate insights into actionable strategies for growth, pricing, and customer engagement.
• Champion data-driven decision-making and embed advanced analytics capabilities within the marketing function.

Collaboration & Governance

• Partner with BU marketing teams to ensure alignment of launch and insight strategies with business objectives.
• Govern and standardize marketing processes across the enterprise, fostering a culture of excellence and innovation.

Lead and develop a high-performing team

• Provide strategic direction, coaching, and mentorship to direct reports and cross-functional teams.
• Foster a culture of accountability, collaboration, and continuous learning.
• Ensure talent development, succession planning, and engagement initiatives align with BD's leadership competencies and organizational goals.

Qualifications

• Education: Bachelor's degree in marketing, Business, or related field; MBA or advanced degree preferred.
• Experience: 15 years in marketing leadership roles within MedTech or related industries, with proven expertise in product launches and market insights.
• Skills:
  • Deep understanding of marketing strategy, pricing, and commercialization processes.
  • Strong analytical and financial acumen (P&L, forecasting, economic modeling).
  • Exceptional leadership and influencing skills across a matrixed organization.
  • Expertise in omnichannel marketing, digital platforms, and customer experience.
• Competencies: Strategic thinking, collaboration, change leadership, and ability to drive enterprise-wide impact.
  Why Join BD?
  
  BD offers an inclusive, growth-centered culture where you can bring your authentic self, shape the future of healthcare, and make a difference. You'll work with inspiring leaders, benefit from development opportunities through BD University, and be part of a team that values doing what's right, learning, and supporting each other. Join us in creating possibilities and advancing the world of health.
  
  BD is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
  
  To learn more about BD visit https://bd.com/careers
  
  Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

Required Skills

Optional Skills

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Primary Work Location
USA NJ - Franklin Lakes

Additional Locations

Work Shift

At BD, we are strongly committed to investing in our associates-their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You .

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates' progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

Salary Range Information
$207,900.00 - $374,200.00 USD Annual