Service Sales Engineer - Midwest Region

Beckwood, headquartered in Fenton, Missouri, is one of the world’s leading manufacturers of custom hydraulic presses and automation equipment and is seeking an Regional Sales Engineer to join our customer service team.

The Regional Sales Engineer is responsible for developing and executing a focused sales strategy within an assigned geographic territory. This role owns customer development, opportunity identification, and profitable revenue growth for Beckwood’s hydraulic and servo-electric presses, retrofits and service offerings. The Regional Sales Engineer serves as the primary commercial point of contact for customers in the region and partners closely with the sales team, service, engineering, and operations to deliver technically sound, customer-focused solutions.

Benefits & Perks of Beckwood

Beckwood offers a competitive compensation and benefits package including:

• Competitive salary
• Bi-annual bonus potential
• A team-focused culture with catered lunches, team-building activities, and employee engagement events
• Comprehensive benefits package for eligible employees:
  • Health insurance
  • Dental and Vision insurance
  • Life insurance
  • AD&D coverage
  • Parental leave
  • Flexible PTO and sick time
  • 401(k) with employer contribution

What You’ll Be Doing

Regional Sales Strategy & Growth

• Develop and execute an annual territory plan aligned with company growth priorities, target markets, and revenue objectives.
• Identify, qualify, and pursue new equipment, retrofit, service, parts, and support opportunities across the assigned region.
• Build a disciplined prospecting cadence and convert target accounts into active opportunities and long-term customers.
• Monitor regional market conditions, competitive activity, capital spending trends, and customer needs to refine sales priorities.

Customer & Account Management

• Develop and nurture long-term relationships with decision-makers, technical stakeholders, plant leadership, and procurement teams.
• Serve as the primary commercial point of contact for assigned accounts and ensure responsive, professional communication throughout the customer lifecycle.
• Conduct customer visits, discovery meetings, site assessments, and business reviews to understand operational challenges and future requirements.
• Create account plans for strategic customers, including relationship maps, installed-base opportunities, upcoming projects, and next actions.

Opportunity & Pipeline Management

• Lead opportunities through initial discovery, manage service relationships to completion, collaborate with Service Application engineering on Retrofits and New Press Sales on new press opportunities.
• Maintain accurate and timely opportunity records, activities, forecasts, probability, timing, next steps, and risks in Salesforce.
• Build and maintain a healthy, measurable pipeline sufficient to achieve assigned growth targets.
• Provide leadership with clear updates on opportunity progression, customer priorities, competitive position, challenges, and forecast changes.

Solution Development & Commercial Execution

• Partner with Service Engineering, Service Application Engineering and Sales Engineering to translate customer requirements into practical, differentiated solutions.
• Own the sale of Partnership Agreements, preventive maintenance and service jobs, machine retrofits and spare parts.
• Coordinate technical presentations, demonstrations, concept reviews, budgetary proposals, and site visits.
• Prepare and present accurate commercial proposals, quotations, and contracts that align with customer requirements and company standards.
• Negotiate pricing, scope, terms, and conditions to secure agreements that deliver value for the customer and acceptable risk and profitability for Beckwood.
• Ensure complete and accurate order documentation and lead a structured handoff to the operations team.

Cross-Functional Leadership

• Bring customer feedback and market insight into product, service, and process improvement discussions.
• Coordinate internal resources around strategic pursuits and remove barriers that could delay customer decisions or successful handoff.
• Support a team-first sales culture by sharing best practices, account intelligence, and learned experience.

Market Presence

• Represent Beckwood at industry events, trade shows, conferences, association meetings, and customer networking activities.
• Develop relationships with regional partners, integrators, suppliers, and industry contacts that can generate qualified opportunities.
• Promote Beckwood’s capabilities and value proposition through professional customer communication and consistent market engagement.

What We’re Looking For

Required Qualifications

• Bachelor’s degree in Business, Engineering, or a related field, or equivalent relevant experience.
• 7 years of successful industrial, capital equipment, technical, or manufacturing sales experience.
• Proven ability to develop a territory, build a qualified pipeline, and lead complex opportunities through negotiation and close.
• Strong commercial judgment with the ability to understand customer business drivers, technical requirements, and project risk.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Experience using CRM software to manage accounts, activities, opportunities, forecasts, and follow-up actions.
• Proficiency in Microsoft Office applications, including Word, Excel, and PowerPoint.
• Ability to travel regularly throughout the assigned region and occasionally outside the region for customer meetings, company meetings, and industry events.

Preferred Qualifications

• 10 years of technical sales experience involving complex custom equipment, hydraulic systems, automation, metal forming, or capital machinery.
• Experience selling both capital equipment and recurring lifecycle services or aftermarket solutions.
• Working knowledge of Salesforce and disciplined forecasting practices.
• Experience developing strategic account plans and coordinating cross-functional pursuit teams.
• Familiarity with Beckwood’s target industries and product lines.

Key Skills & Attributes

Successful candidates typically demonstrate:

• Highly self-motivated, proactive, and accountable for regional results.
• Customer-focused with strong discovery and consultative selling skills.
• Strategic and disciplined in territory planning, prospecting, pipeline management, and follow-up.
• Technically curious and capable of communicating complex concepts to technical and non-technical stakeholders.
• Strong organizational skills with the ability to manage multiple high-priority opportunities and deadlines.
• Commercially sound, detail-oriented, and attentive to scope, assumptions, profitability, and risk.
• Collaborative, team-first, and effective at influencing without direct authority.
• Comfortable operating independently while maintaining consistent communication and visibility.

Performance Expectations

• Achieve assigned revenue, gross margin, bookings, and strategic account objectives for the territory.
• Maintain accurate, current CRM records and a reliable sales forecast.
• Build sufficient pipeline coverage to support near-term performance and long-term regional growth.
• Increase customer engagement, new account development, and penetration of equipment, service, retrofit, and aftermarket offerings.
• Demonstrate disciplined follow-through, professional customer communication, and effective cross-functional handoffs.

Work Environment

This position operates in a professional office environment. The employee is occasionally exposed to a variety of conditions within the plant including hot in the summer months and cold in the winter months. The noise level is usually moderate.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This role primarily operates in a professional office environment, requiring the ability to remain in a stationary position for extended periods while occasionally moving about to access office equipment and files. Additionally, the position occasionally requires moving throughout the manufacturing floor to position oneself for equipment inspection or maintenance. This includes ascending/descending and working atop ladders or elevated platforms, as well as accessing machinery at varying heights, including ground level. 

About Beckwood

Established in 1976, Beckwood is the world’s leading supplier of hydraulic and servo-electric presses, automation equipment, and industrial solutions. Our machinery is used by companies worldwide to manufacture the products we use every day. From airplanes to pacemakers and everything in between, our manufacturing solutions make the world smarter, faster, healthier, and safer.

Our people are the heartbeat of our organization. We come to work each day for the challenge and approach every project with a can-do attitude. We are competitive, fun-loving, and creative—with a passion for customer satisfaction. Learn more about our culture at beckwoodpress.com/careers.