What are the responsibilities and job description for the Manager, Global Performance Marketing position at Beckons?
Beckons is growing it's global marketing capability to support a portfolio of extraordinary luxury lodges across Australia, New Zealand, Canada, and Chile. As part of this growth, we are seeking an experienced digital marketing leader to help drive demand, direct bookings, and measurable performance across our global markets.
About the role
The Manager, Global Performance Marketing leads digital acquisition programs that generate qualified demand, direct bookings, and revenue across Beckons’ global brand and Americas property campaigns.
Working closely with agencies and internal teams this role focuses on optimizing paid media, search performance, and the website customer journey to deliver measurable commercial outcomes.
Key responsibilities include:
- Manage and optimize paid media campaigns across Google Ads, Meta, and other digital acquisition platforms
- Partnering with external agencies to ensure campaigns are properly structured, targeted, and continuously optimized
- Monitor campaign budgets, pacing, and performance to maximize ROI
- Work with an external SEO agency to support organic search visibility and evolving AI-driven discovery
- Overseeing day-to-day website updates and improvements with the web development agency
- Optimize the website customer journey through testing, landing page improvements, and conversion rate initiatives
- Tracking campaign and website performance using GA4 and provide reporting and insights to support commercial decisions
About you
You are a data-driven digital marketer who thrives on performance and optimization.
You bring:
- 5–8 years’ experience in performance marketing with strong hands-on paid media expertise
- Experience managing or working with digital marketing and web development agencies
- Strong analytical skills with hands-on experience using Google Analytics and performance metrics
- Experience in travel, hospitality, luxury, or experience-led brands preferred
About us
Beckons is built around journeys of discovery for curious travelers seeking deeper connection to place, culture, and the natural world. Through a growing collection of lodges in some of the world’s most rare and remarkable destinations, the brand is guided by a regenerative approach to luxury travel, one that goes beyond sustainability to create positive, lasting impact for landscapes, wildlife, and the communities who call these places home.
The Beckons collection includes five award-winning properties in Australia, Southern Ocean Lodge on Kangaroo Island, Longitude 131° at Uluṟu-Kata Tjuṯa, Capella Lodge on Lord Howe Island, Silky Oaks Lodge at the Daintree Rainforest, The Louise in the Barossa Valley, while across the Tasman Sea in New Zealand lies the century-young Huka Lodge in Taupō. In the Americas, lodges include Clayoquot Wilderness Lodge on Canada’s Vancouver Island, and the wilds of Tierra Atacama and Tierra Patagonia in Chile