What are the responsibilities and job description for the Attendee Acquisition Associate position at Becker's Healthcare?
Attendee Acquisition Associate
At Becker’s Healthcare, we are committed to delivering trusted news and insights to healthcare executives and clinicians every day. As a rapidly growing multimedia and events firm, we bring the healthcare industry together through cutting-edge digital content, print publications, and immersive live and virtual event experiences.
We’re seeking a highly motivated, relationship-focused Associate to join our Attendee Acquisitions team to attract and secure attendees for our events and conferences. This role is ideal for sales and outreach professionals who excel at connecting with senior healthcare leaders, can communicate value, and thrive in a mission-driven, high-performance environment.
Key Responsibilities:
Attendee Recruitment & Relationship Building
- Drive attendance by identifying, engaging, and securing qualified healthcare leaders to attend upcoming live events.
- Conduct consultative outreach via email, phone, and LinkedIn to communicate the value of participation, including thought leadership, peer networking, and supplier meetings.
- Track, analyze, and optimize key performance indicators to maximize attendee acquisition and event performance.
- Build lasting relationships with executives to drive repeat attendance and long-term engagement.
- Guide prospects through event registration and prepare them for their on-site experience.
- Maintain accurate and timely records in the CRM, tracking outreach efforts, follow-ups, and confirmed registrants.
Market Research & Prospecting
- Leverage our robust database, LinkedIn, news alerts, and industry research to attract high-value audiences.
- Stay current on healthcare finance trends, organizational shifts, and regulatory changes that impact healthcare executives.
Collaboration & Communication
- Work closely with internal teams to align attendee acquisition with the overarching goals and event themes.
- Provide attendee insights to contribute to the ongoing refinement of outreach messaging and attendee engagement strategies.
What Success Looks Like in This Role:
- Consistently meet and exceed weekly & monthly attendee recruitment and engagement goals.
- Quantifiable attendance growth achieved from actively executing strategies that attract, engage, and retain the right audiences.
- Measurable positive impacts on retention and engagement metrics from innovative experiences, seamless touchpoints, and strategic relationship-building efforts.
- Consistent and thorough, ensuring high-quality work with close attention to detail.
Qualifications:
- Experience in B2B sales or outbound engagement.
- Preferred experience working in healthcare, life sciences, or event sales, ideally in attendee acquisition, delegate sales, or targeted outreach for conferences or live events.
- Exceptional communication and relationship-building skills, comfortable speaking with hospital and healthcare executives.
- A passion for healthcare, innovation, and event-driven networking.
- A strong work ethic with a desire to advance and take on greater responsibilities.
- Results-oriented mindset with strong organizational and time management capabilities.
- A proven ability to work under pressure and manage multiple priorities.
- Bachelor’s degree.
Benefits:
- Health Insurance
- Vision Insurance
- Dental Insurance
- 401k
- Generous PTO
- Paternal Leave
- Long-term Disability Insurance (LTD)
- Employee Assistance Program (EAP)
Yearly Salary Range: $65,000-$80,000
Salary : $65,000 - $80,000