What are the responsibilities and job description for the Senior Marketing Strategist position at Beck's Superior Hybrids?
The Sr. Marketing Strategist is a senior-level role responsible for defining, leading, and evolving Beck’s marketing strategy. This role partners closely with leadership across the company to translate business objectives into integrated, data-informed marketing strategies across channels and markets. This position requires deep marketing expertise operating at both the strategic and advisory level by helping shape long-term direction and ensuring strategies are executable and measurable. The position will work at our Atlanta, IN headquarters.
As a member of the Beck’s Family of employees, all full-time employees are eligible for a generous benefits package:
- Health benefits including two medical plan options and company HSA contributions, dental, vision, employer paid life/AD&D for you and your dependents, disability insurance, and access to an onsite Nurse Practitioner
- 401k plan match & company sponsored pension plan and access to a Financial Advisor to help you manage your retirement savings
- Paid time off, Paid Holidays, Wellness Programs, & Corporate Discounts
- Company Christmas Party, Free Lunch, Two Hundred Dollar Merchandise Allowance, & Much More
Responsibilities
- Lead the development of integrated marketing strategies aligned to Beck’s business goals, brand promise, and farmer-first philosophy
- Translate business objectives into clear strategic direction for campaigns, initiatives, and channel investment
- Ensure messaging and positioning clearly reflect Beck’s value, differentiation, and commitment to helping farmers succeed
- Define long-term marketing roadmaps that support product launches, market expansion, and customer lifecycle growth
- Turn market insights, customer research, and performance data into actionable strategic recommendations
- Ensure consistency and clarity of messaging, positioning, and value propositions across all channels
- Act as a strategic bridge between marketing and various departments and teams by helping them align marketing strategy with go-to-market plans
- Leverage customer data, market trends, and competitive intelligence to guide strategic decisions
- Define success metrics and KPIs aligned to business outcomes (not just activity metrics)
- Evaluate marketing performance and adjust strategy based on results and learnings
- Help elevate strategic thinking across the marketing team
- Facilitate best practices, frameworks, and processes that increase marketing effectiveness and clarity
- Perform other related duties as may be required by the Marketing Communications Manager
Job Requirements
Education and training:
- Bachelor’s Degree in area of Marketing Communications or other related field.
- Must possess and maintain a valid driver’s license and insurable driving record as determined by Beck’s automobile insurance policy.
Technical knowledge:
- Excellent verbal and written communication skills.
- Possess positive attitude and actions
- Ability to establish priorities, work independently, work as a team member, and proceed with objectives without supervision
Experience:
- Minimum of ten (10) years’ experience in a marketing or communications related field.
- Experience developing and guiding marketing strategy in support of business goals
** In an effort to provide a safer, drug-free workplace for employees, all full-time applicants to whom offers of employment are made must submit to a drug test and background check, subject to applicable local, state, or federal laws or regulations. Employment at Beck's is contingent upon passing these pre-employment screenings.