What are the responsibilities and job description for the Marketing Communications Specialist position at Beazer Homes?
Overview
Company Overview :
Built on a solid, family foundation, we've been building homes across the United States for more than 25 years, but our history started way before that in the 1600s with an English builder named George Beazer. Nine generations later, the Beazer family and name continues to stand for quality homebuilding, craftsmanship, and innovation. Our focus is on individual communities. We strategically build each community to be near places that our customers care about, so that a home is more than a house.
Job Summary
The Marketing Communications Specialist is responsible for developing and executing internal and external communication strategies to support Beazer Homes brand, customer engagement, and corporate messaging. This role involves content creation, public relations, social media management, and coordination with various teams to ensure clear and consistent messaging.
Primary Duties & Responsibilities
This position is primarily office-based, operating in a professional and climate-controlled environment. The majority of work is performed on a computer, requiring prolonged periods of sitting, typing, and viewing a screen. The work environment is generally quiet with minimal exposure to noise, hazards, or extreme temperatures. This position requires the ability to maintain focus and productivity in a desk-based setting, with occasional movement throughout the office for meetings or collaborative tasks.
Company Overview :
Built on a solid, family foundation, we've been building homes across the United States for more than 25 years, but our history started way before that in the 1600s with an English builder named George Beazer. Nine generations later, the Beazer family and name continues to stand for quality homebuilding, craftsmanship, and innovation. Our focus is on individual communities. We strategically build each community to be near places that our customers care about, so that a home is more than a house.
Job Summary
The Marketing Communications Specialist is responsible for developing and executing internal and external communication strategies to support Beazer Homes brand, customer engagement, and corporate messaging. This role involves content creation, public relations, social media management, and coordination with various teams to ensure clear and consistent messaging.
Primary Duties & Responsibilities
- Develop and manage communication materials, including newsletters, press releases, email campaigns, and website content.
- Ensure messaging aligns with the company’s brand, values, and business objectives .
- Assist in the development of corporate presentations, reports, and executive messaging.
- Serve as a liaison between the company and media outlets, responding to inquiries and coordinating interviews.
- Monitor media coverage and manage crisis communication when necessary.
- Develop and execute social media campaigns to promote new home communities, events, and corporate initiatives.
- Collaborate with the marketing team to create promotional materials, including brochures, blog posts, and video content.
- Support event planning and community outreach efforts to enhance brand visibility.
- Ensure brand consistency across all communication platforms.
- Utilize Canva to draft, design, and edit high-quality communications materials, presentations, and marketing assets.
- Capture, edit, and produce engaging video content for internal communications, events, and digital campaigns.
- Support monthly town halls, including presentation development, logistics coordination, and partnering with IT to ensure seamless technical execution.
- Support leadership events through logistics planning, vendor coordination, and on-site execution.
- Coordinate employee engagement event logistics for Marketing team and HQ employees, including planning, vendor coordination, scheduling, and on-site execution.
- Support management of the company store, including inventory tracking, ordering, and administrative operations.
- Develop and maintain monthly snapshot reports to support metrics tracking and communications performance reporting.
- Performs other duties as assigned.
- Bachelor’s degree in Communications , Public Relations, Marketing, or a related field.
- 2-5 years of experience in corporate communications, PR, or marketing, preferably in real estate or homebuilding.
- Proficiency in content management systems (CMS), email marketing platforms, and design tools (e.g., Canva, Adobe Creative Suite) is a plus.
- Experience with media relations and public speaking is a plus.
- Excellent writing, editing, and storytelling skills.
- Strong knowledge of social media platforms and digital marketing strategies.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Proficiency with MS Office, including Outlook, Word, Excel, Teams, and PowerPoint
- Proficiency with CMS platforms
This position is primarily office-based, operating in a professional and climate-controlled environment. The majority of work is performed on a computer, requiring prolonged periods of sitting, typing, and viewing a screen. The work environment is generally quiet with minimal exposure to noise, hazards, or extreme temperatures. This position requires the ability to maintain focus and productivity in a desk-based setting, with occasional movement throughout the office for meetings or collaborative tasks.